What is Amazon Business?
Business report is a store data statistics automatically generated by Amazon for sellers. It contains various data such as sellers’ sales volume and visit volume. All data related to sales status can be seen in the business report.
What are the important indicators of Amazon BUSINESS?
Page Views: refers to the total number of page views clicked on the sales page within the selected time range. If the same user clicks 10 times, it counts as 10 times.
Sessions (number of browsing users): The number of users who have browsed the sales page within 24 hours. Therefore, no matter how many times a user clicks, it is only counted as one. This is very worthy of reference data;
Order Item Session Percentage: The percentage of users who place orders among the number of browsing users;
Ordered Product Sales: The total sales of the products ordered according to the order, calculated by multiplying the sales number on the order by the total sales price;
Units Refunded: The number of items that were requested to be refunded, indicating how many items you have been requested to refund;
Refunded Rate: The percentage of items that were refunded, the number of refunds divided by the number of items sold, showing the rate at which a refund is requested for an item.
Feedback Received: The total number of feedback received, showing all feedback received by your entire mall;
Negative Feedback Received: The total number of negative feedback received, showing only the total number of negative feedback;
Received Negative Feedback Rate: The ratio of negative feedback to the total number of feedback, that is, the number of negative feedback divided by the number of feedback;
A-to-z Claims Granted (Number of A-to-z Claims received): Generally it is better not to have any;
This is the end of the knowledge about Amazon BUSINESS in this issue. If you want to get more information about Amazon BUSINESS, please pay attention and we will continue to answer you~
