What are the deals on Amazon?
1.Lighting deal is referred to as LD. It is a time-sensitive flash sale event, which usually lasts for 4 to 6 hours. The duration varies between sellers and suppliers. It is 4 hours for the US site and 6 hours for the European site.
Of course, not all products can participate in flash sales. For example, products in categories such as e-cigarettes, alcohol, adult products, medical equipment, medicines, infant formula, etc. cannot participate in LD flash sales.
Application requirements:
1. The recommendation probability is high with at least 3.5 stars;
2. Electronic products, home furnishing products, and office products require more than 10 reviews;
3. New products have a higher conversion rate and are more likely to be recommended or captured;
4. Delivery must be made using FBA;
5. The flash sale price is 20% off or lower than the current product price;
6. Registration frequency is once a month;
7. When LD recommendation appears in the Amazon backend, sellers can apply directly through the backend;
Or fill in the declaration according to the form requirements of the investment manager.
Ps: There is no LD recommendation for new products. Sellers can actively apply for flash sales by contacting the investment manager.
2. Best deal
Best deal is referred to as BD. Unlike LD, BD can normally be maintained for 2 weeks and can be participated in both the US and Japanese sites. It is worth noting that the price of BD will not be adjusted automatically and needs to be modified manually by the seller.
Application requirements:
1. A review with at least 3 stars;
2. The flash sale price is 15% off or lower than the current product price;
3. Use FBA to ship;
4. The registration frequency shall not exceed 2 times per month;
5. Application can only be made through the investment manager, who will submit the final version of the application to the US flash sale team for final review, and then the account manager will make the final submission to determine the launch time of the flash sale.
3. Deal of the Day
Deal of the Day is abbreviated as DOTD. The duration is 1 day. It is said that this flash sale is the highest level of difficulty on Amazon and an extremely rare activity, with only three advertising slots per day.
Application requirements:
This activity is not open to sellers yet and cannot be applied for.
What are the advantages and disadvantages of Amazon's in-site deals?
Advantages of In-site Deals
1. Simple procedures
Simply apply through your account manager.
2. High and accurate traffic
Deals can attract a large amount of free traffic to Amazon.
3. Can improve ranking and sales
Disadvantages of Amazon Deals
1. Amazon has strict requirements for applying for deals, and the title of the first image must be modified completely in accordance with the requirements.
2. The review time is long, which will affect the Listing session and conversion.
3. If it is a Best Deal, Amazon will require a direct price reduction and can only raise the price after the event.
4. The price is much higher than that of off-site deals.
This is the end of the knowledge about Amazon’s in-site deals. If you want to get more information about Amazon’s in-site deals, please pay attention and we will continue to answer your questions~
