First, let’s look at the benefits of Amazon’s merged listings:
1. Split variants can take away products with bad reviews
So far, not all categories of reviews have been displayed separately. Therefore, in some categories, when a certain variant has a lot of negative reviews and affects the conversion rate of the product, we can split the listing.
Let the listing take away its own negative reviews, which will increase the star rating and score of all products under the original parent body.
2. Merging variants can increase product weight
We know that on Amazon's search page, each product is sorted according to different weights. Among these, products with variants will only be allowed to display one listing, and the other listings are actually in a hidden state.
In this case, the displayed listing will be given additional weight by Amazon to compensate for the loss of the hidden variation listing.
3. Merging listings can achieve different strategies
When the sales volume of a product enters a period of stagnation, you can use new products to attract traffic and use a new product to bring traffic to old products that have entered a period of decline. Since the new and old products share the same interface, the new product will effectively stimulate the sales of the old product, the product's bounce rate will be reduced, and the product's conversion rate will be increased.
Several operations for Amazon to merge listings:
1. Merge separate listings together (there was no parent before, so merge several separate listings into a virtual parent).
2. Merge several listings into an existing parent listing (if the parent already exists, merge the new listing into it, that is, add a new variant).
3. Split the listings and split the listings that were originally together.
This is the end of the article about Amazon merged listings. If you want to get more information about Amazon merged listings, please continue to pay attention~
