According to media reports, recently, "Niao Yu Hua Xiang", a B-end service provider in the pet supplies field, completed a Pre-A round of financing of 20 million yuan, led by Zhuopu Investment, and followed by strategic investments from two leading retailers and channel operators in the pet industry. This round of funds will be mainly used for new product research and development and supply chain improvement.
Shanghai Birds and Flowers Pet Co., Ltd. was established in 2017 with a registered capital of RMB 2 million. The legal representative is Wang Yonglai. The company mainly operates its smart pet device management APP "DiChong Smart".
It is understood that Niaoyuhuaxiang mainly provides complete product solutions, industry strategy consulting, brand strategy consulting and other services for B-end brands, hoping to become a mid-tier integrated full-case service provider that connects upstream and downstream links. The consulting service business revenue accounts for 40% of the company's overall business revenue.
Currently, the company's core business includes two parts. On the one hand, the team integrates the supply chain, designs and produces various pet products that meet consumer needs, and provides them to retailers and e-commerce platforms for sale. Its products cover pet daily necessities, toys, cleaning and personal care, smart home, snacks, etc. On the other hand, the brand is positioned as a pet product design and production middle platform, and outputs strategic product solutions for B-end brands.
According to Birds and Flowers, in the next step, the company plans to explore new categories horizontally, deepen existing categories vertically, and iterate existing products. In addition, the team will continue to improve the distribution agency system, expand KA channels, and build a refined user operation team to deeply explore the needs of pets and pet owners, improve the efficiency of internal product promotion and empower B-end industry partners.
