What is Diwali Festival?
Diwali Festival (also known as the Festival of Lights) is an important festival in India. On this day every year, fireworks and various festive lights illuminate the dark night. About 1 billion Indians around the world celebrate Diwali, which is one of the most widely celebrated festivals in the world. In India, Nepal, etc., it is even a national festival. Diwali is celebrated for five days, with people of different races and religions celebrating together. It is a major national celebration in India. It is usually held between the end of October and the end of November every year, at the end of the new and full month of August in the Hindu calendar, which is the last day of the last month in the Hindu lunar calendar.
There is no formal ceremony for Diwali and it is similar to Christmas and New Year celebrations in other parts of the world. To show respect to the gods, people cleaned and painted the rooms. People put on new clothes and determined to start a new life. At dusk, every household in India lights oil lamps to welcome the Diwali festival. The Diwali Festival gets its name from the fact that during this festival people put lamp oil in clay lamp bowls, light wicks, and arrange them in rows around the house to drive away darkness and pray for light. Because they symbolize light, prosperity and happiness.
At the same time, Diwali Festival is also a huge e-commerce festival:
Diwali (the Festival of Lights), the peak season for e-commerce promotions in India, is approaching, and Chinese merchants have begun preparing for the annual “Double 11” promotion festival.
According to RedSeer data, local e-commerce transaction volume is expected to reach US$2.5 billion to US$3 billion during this year's Diwali. During the 2017 Diwali period (September 20-24), online retailers raked in $1.5 billion in sales, up more than 40 percent from $1.05 billion in 2016 and more than double the $720 million in 2015.
The consumption of local people may include the following aspects:
1. Shopping
On the first day of Diwali, it has become a custom for people to go to the streets to buy tableware and decorations.
2. Decoration
Decorate your home and business hallways with traditional Rangoli patterns. For example, use bells, garlands, wall hangings, mirrors, and LED lights to create a joyful atmosphere for the arrival of the God of Wealth.
3. Light up
Every evening during the festival, families light small kerosene lamps (also called "diyas") around the house, and sometimes light some candles. These lights symbolize knowledge and a person's inner light. They can drive away all ignorance and darkness and bring peace to the soul.
4. Setting off fireworks
The tradition of setting off fireworks is also an important activity of Diwali, which is meant to drive away the evil around you. The grandest fireworks display is usually scheduled on the third day of Diwali.
5. Wear new clothes and accessories
On the third day of Diwali, women usually wear a traditional Indian dress called sari, while men wear ethnic kurthas.
6. Make candies and snacks
These are traditional gifts given to each other during the Indian festival of Diwali.
7. Vegetarian Plot
For many Indians, Diwali is a day when meat is not eaten.
Such a large festival is a business opportunity for Indian sellers.
Characteristics of the Indian e-commerce market:
The biggest highlight of India's e-commerce market this year is the competition between Amazon and Flipkart, which has been acquired by Walmart. Amazon and Flipkart account for about three-quarters of India's $33 billion e-commerce market. Amazon says it has 150 million registered users in India.
India’s e-commerce market is expected to grow threefold to over $100 billion by 2020, creating more than a million jobs in the coming years.
However, locals are not familiar with how to shop through e-commerce and cannot adapt to online shopping websites. Due to the lack of basic knowledge about online shopping, they cannot even find the shopping cart icon.
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