What types of expenses are there to build a mall?
1. Mall system development costs
Among the many mall system developers, the mall system is more recommended. Their mall system can provide standard and customized versions. If you are not familiar with the e-commerce system, it is recommended to try the standard version of micro mall first for new entrants to the e-commerce industry. The initial investment cost is low, and then you can raise demands as the development progresses, develop according to the demands, and charge corresponding fees. Greatly reducing the failure rate of project development means avoiding wasting money invested in development.
2. Hardware facilities costs for mall website construction
When building a mall website, you also need to consider hardware facilities, such as express delivery form printers. If an online mall is well run, it can receive hundreds of orders every day. If you still need to fill out the express delivery forms manually at this time, it will waste labor costs. Some companies may have physical stores offline, in which case they may need a cashier, a receipt printer, an ordering machine, etc. Depending on the company's business model, this should also be taken into consideration when building the mall system.
If it is a locally deployed enterprise, it needs to purchase servers, firewalls, broadband, etc. The cost may be as low as a few hundred for a small one, and may reach tens of thousands to hundreds of thousands for a large configuration. The quality of hardware facilities determines the risk of the shopping mall website. Good facilities can ensure the high security of the website, prevent it from being easily attacked and invaded by hackers, and ensure the normal operation of the website. You can choose the configuration suitable for the development of the enterprise, and there is no need to choose the most expensive one.
3. Promotional expenses after the mall is built
After the mall is built, the first thing to do is to spend money on effective publicity and promotion. This part includes online public relations, traditional communication, online advertising and various publicity expenses. This expense can be large or small but is essential. For example: Micro Mall is an end-to-end mall website that supports binding to and can be opened in a mobile browser. In addition to binding to the public account for promotion, it can also be promoted through Baidu optimization, effectively attracting netizens to the mall, and then through the various marketing tools provided, it can facilitate transactions.
What are the advantages of building an independent mall system?
1. Attract new users and expose brand products
First, think about the industry you are in and where are your users? Then ask yourself: Among 100 million people, there is one person who needs the service you can provide, but what is the probability that he will find your company? If you don’t have your own shopping mall website, this probability may be close to zero.
2. Make the Internet a powerful tool for business development
Many companies view the Internet as an advertising platform and believe that if used properly, it can become a powerful tool for companies to expand their business. The mall system is not only an online store, but also a tireless business representative who receives every customer anytime and anywhere and never takes leave. It can also effectively manage customers, increase the frequency of customers visiting the store, and provide more precise services to increase sales.
3. Serve existing customers well and create more profits
The mall system actually improves your customer service. It can answer questions that most customers frequently ask, and can also guide offline customers to the online mall, where you can understand their concerns through the mall. It can gather popularity and facilitate management, thus freeing up your time to do more things that are conducive to business development.
4. Increase profits
The mall system will naturally bring you profits, and your cost sales will be greatly reduced than before. Lower sales costs mean more profits. Even if you are not a production and sales company, you can still increase your profits by bringing in business through online advertising.
5. Extend business hours
If someone helps you extend your business hours, you will naturally expect that your business will increase, but you will also need to pay the corresponding water, electricity, and staff fees. However, with your own shopping mall system, your store will be open 24 hours a day without having to double the cost, and one customer service representative can serve hundreds or even thousands of customers at the same time.
This is the end of this article about building a mall. If you want to get more knowledge about building a mall, please pay attention and we will continue to answer your questions~
