First, let's take a look at the image format officially required by Amazon:
TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif), and PNG (.png) formats.
Next, let’s take a look at the optimization details of these Amazon images:
1. Main picture optimization skills
The main picture appears on the homepage of the search results, that is, in the search results, in the same position as the product title is the main picture of the product. Then the main picture plays a large role in getting consumers to click.
As for the main picture, Amazon requires a real product picture, which means you can’t have a hand-drawn picture or a rendering. It must be a real product picture, and Amazon requires that the main picture must have a pure white background, which means the color requirement is RGB (255, 255, 255).
So what kind of result will such a background bring? A black product can be displayed clearly, but if your product happens to be white, how should you display it? Then I suggest that you can refer to your competitors. If many of your competitors are using images with black backgrounds or other colors, you can also refer to them and adopt them. But strictly speaking, images without a white background are not allowed on the Amazon platform. However, Amazon's handling of this kind of non-compliance is generally not particularly serious.
The space that the product image occupies in the picture should not be too large or too small. You said that the four edges of the top, bottom, left and right are all pressed together. In this case, the entire picture will appear uncoordinated, making consumers feel depressed. If the picture is too small, consumers may feel that your product is small, and the overall feeling will not be particularly strong, so it is generally recommended that the proportion of the product in the picture is about 85%. Of course, regarding pixels, the Amazon platform stipulates that it is 1000×1000 pixels, so that the image will have an enlarged effect after display, but it should not be larger than this pixel, because too large will cause the image to open too slowly and lose customers.
What should we pay special attention to when shooting the main picture and the subsequent pictures? In order to make the picture more three-dimensional, all pictures should not be displayed in a horizontal or vertical manner. For example, it can be a 45-degree angle or a 60-degree angle. With a certain angle, the pictures taken will appear more attractive. If you take pictures in a horizontal or vertical manner, the result is that consumers will see a flat map, which is not attractive.
Summary: White background, appropriate size, three-dimensional display
2. Tips for optimizing secondary images
1) Avoid infringement
The processing of sub-pictures actually includes multiple angles, multiple pictures, etc. For example, when you are selling a mobile phone case, you say that I put the mobile phone case on the iPhone, and my mobile phone case is transparent. Displaying the iPhone logo is an infringement. For example, if your product is the same size as a credit card, and you take a credit card to compare it, and you find that the credit card has a VISA logo with your name and your bank card number on it, this is also an infringement.
2) Scene graph application
How can you help consumers understand your products more deeply? It is appropriate to add some application scenario diagrams, and then you can add some life-like application scenarios. Because when a life-like application scenario appears in front of you, everyone will habitually make a quick entry, that is, bring themselves into that life-like scenario. Once he gets used to it, he feels familiar with it and his familiarity with the product instantly increases a lot.
3) Kernel disassembly diagram
If the internal structure of the product is relatively complex and the workmanship is fine, then you can also attach a picture, called the product's core disassembly diagram, such as the circuit board, CPU, etc. inside the core of your product. Once you disassemble it, this kind of picture will be particularly attractive.
4) Packaging pictures
If your product is packaged in a carefully designed way, you can add a packaging picture. The detailed packaging picture can reflect your serious attitude towards the product and the texture of the product. Not every product is suitable for packaging pictures. If the packaging is wrapped in a bubble bag, it is not recommended to put it in. In addition, you can also insert some text in the sub-picture appropriately to allow consumers to understand your product through words.
This is the end of this issue on Amazon image optimization. If you want to get more knowledge about Amazon images, please pay attention and we will continue to answer your questions~
