Amazon keywords are related to store traffic. Whether you can get a lot of orders depends on how well you use your keywords. Sellers who don’t know how to use keywords will not have much traffic. Today we will learn about some content about Amazon keywords to help sellers overcome difficulties.
Amazon’s keyword rules:
Amazon has reduced the keyword length limit to less than 250 bytes (not letters) per attribute. Special characters take up more than 1 byte, such as ä (2 bytes), £ (2 bytes), € (3 bytes).
Amazon also offers the following suggestions for making the most of your keywords:
Use synonyms, abbreviations, nicknames, and spelling variations (Amazon’s search engine automatically includes misspellings, so there’s no need to use this).
No capital letters or punctuation are required. You can always use lowercase letters and separate words with spaces.
Don’t repeat words, including keywords that have already been used in your product listing title and description.
Don’t include any brand names in your keywords, including your own brand name.
Don’t use ASIN in your search terms.
Don’t use stop words like “a”, “and”, “for”, “with”, etc. Using these words will only waste bytes.
You can decide whether to use the singular or plural form. But you only need to include one form of the keyword.
Don’t use any temporary descriptions, such as “new” or “discount.”
Do not include any subjective descriptions such as "popular", "cheapest", "effective", etc.
Do not include any insulting or offensive words.
Amazon keyword search strategy:
1. The competitor’s listing page includes product titles, reviews, Q&A, descriptions, etc. These are where sellers can bury their words.
2. Amazon search drop-down box, related search.
3. Keywords from other platforms, such as Google search
4. Keywords used by sellers on other e-commerce platforms
5. Advertising. You can place advertisements on Amazon. After turning it on, you can choose automatic placement. Through automatic placement, data can be collected and the keywords can be filtered.
This is the end of the knowledge about Amazon keywords in this issue. If you want to get more information about Amazon keywords, please pay attention and we will continue to answer you~