If you want to enter Amazon and keep your place, the first thing you need to do is to understand some of Amazon’s current rules. Only by abiding by the rules can you avoid facing the situation of store closure. So what are the rules of the Amazon platform?
The most common rules on the Amazon platform:
1. Product listing rules:
Amazon's code of conduct for sellers clearly states: "It is prohibited to create duplicate ASINs (that is, create new ASINs for products that already exist in the catalog), otherwise your ASIN creation or sales permissions may be suspended or permanently revoked. There are several manifestations of repeated ASIN listings: refurbishment, re-uploading the original ASIN; fusion, arbitrarily merging listings; the same product is uploaded with different UPCs on different sites; the UPC source is not correct, and other sellers also upload products with the same UPC; after brand registration, the UPC exemption has been applied, but the product is still uploaded with UPC or other key attributes not in the brand registration.
In addition to the first time, the abuse of variants will also affect product sales. For example, some sellers will put new product lines into old variant groups, and some sellers will put new upgraded products into old product variant groups. The purpose is also to take advantage of the rankings and reviews that have been obtained. When a store violates the regulations of these platforms, Amazon's "cloud computing" center will monitor the relevant issues and take emergency measures.
2. Intellectual Property Protection:
For platforms, it is imperative to rectify intellectual property rights. Amazon's intellectual property policy mainly covers the protection of copyrights, patents and trademarks. Amazon takes intellectual property infringement very seriously. Even if a seller has unknowingly infringed upon the intellectual property rights of others, action will still be taken and the seller’s account may receive a warning or be suspended. When a seller's products receive reports of intellectual property infringement, Amazon will take appropriate measures after verifying the reported information, which may result in the removal of the products and the suspension of the account. As long as sellers who own brand trademarks have submitted brand audits and have discovered that their brands have been infringed, the platform will promptly handle the matter to protect the sellers’ rights.
3. Account association rules:
Generally speaking, Amazon only allows individuals or companies to have one account. The linked router and modem must also be clean. The same Amazon account can be used in the same network environment, and the bound email address can only be logged in on the same device. Remember that when registering multiple accounts, any unique private information cannot be the same, and try not to cause trouble for self-recruitment operations.
4. Amazon anti-counterfeiting rules:
Counterfeiting and selling counterfeit goods is a form of infringement. Counterfeit goods refer to illegal imitations of all or part of a registered trademark, or imitations of a mark that is extremely similar to a registered trademark, and the sale of goods from someone other than the trademark holder.
For Amazon, anti-counterfeiting behavior is a zero-tolerance attitude, because Amazon hopes to create an e-commerce website where consumers can always shop with confidence, and wants customers to know that the trust they invest in shopping on Amazon will not be destroyed by purchasing counterfeit goods. Therefore, the products sold on Amazon are genuine, and the sale of counterfeit and shoddy goods, including illegally copied, imitated or manufactured goods, is strictly prohibited. If a seller sells counterfeit and shoddy goods, Amazon will provide an infringement complaint, and in serious cases may suspend or terminate the seller's Amazon sales account.
This is the end of the introduction to Amazon rules in this issue. If you want to get more information about Amazon, please pay attention and we will continue to answer your questions.
