Amazon listing conversion rate is too low? It is usually caused by a variety of reasons. So if we want to improve the conversion rate of Amazon listings, what aspects should we focus on?
1. It takes many impressions to lead to one click. If there are not many impressions, it is normal that there are no clicks. If this is the case, it may be that the price set for the ad is too low, or the ad is running for too short a time; if the display volume is high but there are no clicks, it is likely that the keywords and ads do not match, or the main picture, title, price, and reviews are not good enough, and there is no advantage compared to other sellers;
2. Check whether the keywords are sufficiently matched. If not, optimization is required. Focus on optimizing the main image, price, number of comments, and title. If customers see it but don’t click on it, it’s mainly affected by these factors.
3. If the ad receives clicks but does not convert into any sales, it may be because the listing details page does not meet the buyer's expectations or the reviews are not good. It is recommended to optimize the listing, especially the pictures, selling points, and descriptions, and check whether there are too few reviews or negative reviews;
What are some tips for writing Amazon listings?
1. Talk about benefits, not features
Suppose you are at a party and someone is talking nonstop about himself and is indifferent to what you have to say. This is definitely annoying, and the same goes for listing copy. Most buyers don’t care about the effort your R&D team put into developing features for your product. They only care about what they can get.
2. Learn from others’ copywriting
Check out your competitors’ listing copy, study their content and ideate yours. If most of your competitors are writing the same content, then you should also indicate that in your listing. Also, notice how they use HTML to bold their product features? Does their content emphasize multiple benefits or just one?
3. Use the best keywords in the right places
Use the best keywords, improve rankings, increase exposure and bring in more sales, you know the method, you also know to use great keywords. However, there are a few things you need to be aware of. First, don’t repeat keywords in your title and search terms. Keywords in titles, bullet points, and descriptions are not all natural ranking factors.
4. Don’t stuff keywords
The A9 algorithm is important, but the customer is everything. Your job is to make the user's shopping experience as pleasant as possible. Cluttered and untidy listings can put customers off.
5. Tell the buyer what needs to be done
When a customer views your listing, all you need to do is get them to click the “Add to Cart” button. In order for them to click that button anyway, you have to tell them to click that button, which means you need to include a strong call to action in your bullet points and description.
This is the end of the knowledge about Amazon listings in this issue. If you want to get more information about Amazon listings, please pay attention and we will continue to answer you~
