The requirements for Amazon product copywriting are different in different periods. During the holidays, the copywriting needs to be constantly changed to suit the atmosphere. So how do we write our product copywriting? What are the common techniques?
1. Amazon keywords:
Search optimization for Amazon is different from optimization for Google, Bing, or other search engines. Google may recognize your keyword anywhere in your page title for ranking purposes, whereas Amazon may prefer a product listing title that begins with your target keyword.
Therefore, for some categories of products, it is recommended to put the main keywords in front of the product title.
2. Title:
To highlight the product advantages, sellers are advised to display certain benefits of the product directly in the product title.
3. Pictures:
Add text. On Amazon, there are relatively few ways to differentiate your product from your competitors. So make use of all available avenues as much as possible.
For example, many sellers overlook one thing - you can add text to product pictures. By making comparison charts and providing consumers with some functional annotations, it is very helpful to improve product conversion.
4. Style:
Highlight the urgency of the sale. People searching on Google may be looking for information, but on Amazon, the vast majority are searching to make a purchase. Therefore, it is important to optimize your product description and capture consumers' purchasing desire in a timely manner. Additionally, Amazon shoppers are influenced by a fun or lively shopping atmosphere when considering a purchase. Therefore, the copywriter should take advantage of this point, pointing out the benefits of the product while emphasizing the urgency of sales.
This is the end of the knowledge about Amazon product copywriting in this issue. If you want to get more information about Amazon product copywriting, please pay attention and we will continue to answer you~
