What are the basic components of Amazon listings?
Amazon Listing (taking http://amazon.com as an example, the listing is introduced from top to bottom, and analyzed from the seller's perspective, which is equivalent to making a good listing and what aspects a seller can optimize) includes the following parts:
1. Images
2. Title
3. Brands
4. Price
5. Promotional price
6.FREE Shipping conditions
7. Discounts
8. Inventory status
9. Fastest logistics delivery time
10. Shop
11. Logistics
12. Five Elements Characteristics
13. Follow the seller
14. Gold Shopping Button
15. Customers buy again and again
16. Amazon Advertising
17. Compare Similar Styles
18. Product Detailed Description
19. Product Information
20. Category ranking
21.Q&A
22.Review
23. Amazon Giveaway
24.LD
25.SearchItems
26. Wishlist
27.HotNewReleases
28.MostwishedFor
29. GiftIdeas
30. Free Shipping Promotion
31. Discount Promotions
32.CPC
33.AMS
34. Prime Day
35. Black Friday and Cyber Monday
36.Deal of the day
37. Discount coupons
38. Keyword Natural Ranking
39.UPC
40. GiftCard
41. Analysis of SaleRank curve in Keepa
What are the optimization strategies for Amazon listings?
1. Title
1. No more than 200 characters;
2. Except for conjunctions, the first letter of each word should be capitalized;
3. Use Arabic numerals;
4. Disable special symbols;
5. Use long-tail keywords;
6. Put the related words with high accuracy in the front;
7. If the product has multiple uses, only one of them needs to be included in the title. The others can be included in the bullet points or description.
8. The subtitle should contain information such as product size and color;
9. The title cannot contain words related to price or promotion, such as hotsale;
10. Do not include subjective comments, such as: bestseller, etc.
2.5 o'clock
1. The selling point advantage should be put in the front;
2. Product parameters should be included. The parameters should be concrete. You can find a reference object, for example, this bag is about the same size as a tablet.
3. Include after-sales service information;
4. Each point should be summarized with a subheading at the beginning. The subheading should be capitalized or separated from the following description with separators, curly brackets, etc., so that buyers can notice it at a glance.
5. Pay attention to correct grammar.
3. Description
1. Specify what is included when purchasing this product, such as instructions, accessories, etc.;
2. Include basic product information, such as size, color, material, etc.
3. Including instructions for use;
4. Include usage scenarios;
5. After-sales service included. Since ordinary detail pages cannot upload pictures and can only provide text descriptions, the description can be written in more detail to echo the product picture and the five points.
4. Pictures
1. The main image should have a pure white background, no logo, no text, no watermark, and no irrelevant products that are not for sale, so as not to cause misunderstanding to buyers;
2. The smallest side of the image must not be less than 500 pixels, and the longest side must not be greater than 10,000 pixels;
3. When the longest side of the image is greater than 1000 pixels, there will be a partial zoom function;
4. The product in the picture should occupy at least 85% of the entire picture. It should not be too large to fill the entire picture, nor too small to be inconvenient for buyers to see;
5. Usually we make pictures into squares.
6. Amazon can display 9 pictures, but the listing page only displays 7 pictures, and the remaining two pictures need to be actively clicked by the buyer to be seen.
This is the end of the knowledge about Amazon listings in this issue. If you want to get more information about Amazon listings, please pay attention and we will continue to answer you~
