Amazon novices fall into traps every day when choosing products. So, how can Amazon novices choose products that can sell well? Next, we start the journey of avoiding pitfalls.
Five pitfalls of Amazon product selection:
1. Brand awareness pit:
Amazon is headquartered in the United States and has been in the industry for more than 10 years. It is already a mature e-commerce platform with extremely high requirements for brands and copyrights. Therefore, Amazon's consumers will be more loyal to the brand.
Many novice sellers like to follow others in the early stages, but in fact this is short-sighted. In the long run, registering trademarks and branding stores are the wise choices.
2. Apply management
Generally speaking, product selection should be evaluated based on platform data and the needs of the target market. You should not just follow what is selling well. Secondly, there is a huge difference between B2B and B2C, and you need to change your mindset quickly. Don’t use B-side thinking to operate on the C-side.
3. Ignore sensitive goods and seasonal products
Store operation experience and channels are weak points for novices. Therefore, when selecting products in the initial stage, try to avoid sensitive goods and seasonal products.
●Sensitive goods: These products need to find a special first-leg service provider to operate during the first-leg logistics operation, and it is difficult to guarantee that there will be no problems in any link in the transportation process.
●Seasonal products, once they become unsalable after the season has passed, inventory pressure and storage costs become a problem, and you may even need to spend money to destroy them or transfer them at a super low price.
4. Not doing a good job of competitive product analysis
Competitive product analysis is very important, so here comes the question:
（1）How to effectively analyze competitors?
(2) How to learn from the successful experiences of high-quality competitors in the same industry?
(3) How to make the most reasonable operational decisions?
5. Choose products with complex functions
Overseas customers’ ideas about online shopping are actually very simple. They hope to buy products with the following characteristics:
1) Low price
2) High cost performance
3) Simple operation, easy to use
This is the end of the article on Amazon product selection for beginners. If you want to get more information about Amazon product selection, please pay attention and we will continue to answer your questions~
