What is Amazon Brand Registry?
Amazon’s Brand Registry is a program that identifies brand owners on Amazon. It helps brand owners protect their intellectual property and product content on Amazon.
Brand Registry has a dedicated team that brand owners can contact to report IP infringements, policy violations, listing issues, and technical problems, as well as to escalate previously filed cases.
Information required to register with Amazon Brand Registry:
1. An image of your brand logo.
2. Images of products and packaging bearing the trademarked brand name. If the product itself is not branded, the packaging must be branded.
3. A list of product categories in which the brand should be listed (e.g., apparel, sporting goods, electronics).
4. List of countries/regions where brand products are produced and distributed.
What can Amazon’s internal Brand Registry team do?
1. Submit an IP Infringement Claim
2. Report marketplace violations, including “not described” and product review manipulation
3. Report listing issues, including incorrect information on detail pages, incorrect versions, and tempting block lists
4. Withdrawal of intellectual property infringement claims
5. Report technical issues
6. Upgrade previously submitted cases
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