41% of Amazon's European sellers are from China. The latest report from e-commerce intelligence company MarketplacePulse shows that 41% of sellers on the Amazon platform are in China. This answer is based on a combined average across Amazon’s 5 European marketplaces (Spain, France, Italy, UK, and Germany), and only active sellers (those with at least one feedback rating a month) are counted.
So many Chinese friends have joined Amazon to make big money, so we need to talk about its rules. Today we are going to understand the five major rules of the Amazon platform:
1. Listing page rules
Amazon is a platform that focuses more on products than stores, so product display is very important. In fact, online shoppers usually make purchasing decisions after seeing the product display. What needs to be done is to make the listing display page as perfect as possible and present complete product information to customers, so that the chances of customers placing an order will increase a lot.
2. Account management rules
The account management rules mentioned here are roughly the registration rules of the platform. Registration on Amazon is slightly more difficult than other domestic and foreign platforms. First of all, to register a store, you need: business license, legal person ID card, dual currency reference card and other information. There is a high chance of failure when registering on the Amazon platform. If you fail, this entire set of information cannot be used for registration again.
3. Intellectual Property Protection System
Intellectual property rights on the Amazon platform mainly refer to infringement. Amazon has a complete store infringement complaint system mechanism. Once a complaint is received, it will be investigated and a judgment will be given in a short time. It should be noted here that the Amazon platform has strict protection for brand infringement. If the brand product has been submitted for brand review, if infringement occurs, the system will handle it quickly to protect the rights and interests of the fans.
4. Collection and payment system
The Amazon platform pays great attention to the security of sellers' funds and has improved the capital turnover cycle. Now the Amazon platform makes a capital turnover approximately once every 14 natural days, which greatly protects the security of sellers' funds.
5. Logistics service system
Amazon has more than 120 operation centers around the world. The function of these operation centers is to accumulate goods. Sellers can store the goods in Amazon's warehouses in advance. When customers place an order, the Amazon warehouse will automatically ship the goods. This is what we call the FBA model, which is mainly aimed at some large sellers; Amazon also has an FBM operation model, which refers to many of our small and medium-sized sellers who are unable to make ends meet or do not have their own.
This is the end of the knowledge about Amazon platform rules in this issue. If you want to get more information about Amazon platform rules, please pay attention and we will continue to answer you~
