To create an Amazon trademark is actually to improve your own brand. Once the brand is established, the store can protect its own rights and interests. Many people are stumped at the first step of naming the trademark. As Amazon sellers, how do we name our Amazon trademarks?
Before choosing a trademark name, let’s first understand some of the rules for naming Amazon trademarks and see what they contain.
1. Trademarks that are immoral, deceptive or defamatory will not be authorized;
2. Trademarks that merely describe or deceptively misdescribe goods will not be authorized;
3. Geographical descriptions or deceptive, erroneous, or geographically descriptive trademarks will not be authorized;
4. Trademarks that are only surnames will not be authorized;
5. The use of another person’s name or signature as a trademark without their written consent is not authorized;
Some ways to name:
1. Grasp the core vocabulary and create new words
No matter what industry you are in, there will be core words, vocabulary or core demands belonging to this industry. Find out this core, and then create words based on it. Determine a core word, and then keep combining and piecing together ideas around this core word, and you will always find one that satisfies you. For example, if you are making household products, the core word is "life", so your trademark name can be "lifmagic".
Such names are often understood and remembered by consumers immediately without any auxiliary publicity during the dissemination process. Not to mention whether purchases are made, the advertising costs alone can save a lot. As for how to create words, let me tell you the simplest and most practical trick, which is to search for phrases on Baidu. This way, you'll have access to a large number of related words for effective divergent word creation.
2. Find well-known brands for reference
Find a well-known brand or a well-known brand in the first tier of the same industry, and then name it by analogy. For example, the Internet platforms Taobao uses Tmall, Sohu uses Sogou, Alibaba uses Fliggy, etc., all of which like to use animals. So if you want to build an Internet platform, choosing a suitable animal name as a trademark would be a very good choice. Because the leading groups have already done enough advertising combining animal names with industries, consumers already have a very high level of awareness and acceptance, so your further promotion will be twice as effective with half the effort. Similarly, the same applies to US trademark applications, where you need to find well-known brands in the industry for reference.
3. Use homophonic puns
For example, "辣当时" is a homophonic pun of "当时", and the i (love) in the English alphabet and iPhone (爱疯) use such a logo. Such a trademark is catchy and easy for consumers to remember. If used well, it can appear high-end and make consumers feel very interesting.
Tips for naming:
Use as few common and popular words as possible, and use names that are distinctive and can be distinguished from others; do not choose words or slogans that only express product quality, function, use, raw materials, etc.
This is the end of the knowledge about Amazon trademark names in this issue. If you want to get more information about Amazon trademark names, please pay attention and we will continue to answer you~
