Inaccurate expression of copywriting and illegal content will lead to low conversion rate of Amazon products and waste a lot of time. Therefore, writing good Amazon copywriting and titles means doing a good job of operation. So how do we write the title of this copywriting?
All uppercase/irregular case
Title requirements:
1. What Amazon prohibits
- All capitalized words are prohibited, and the first letter of each word is capitalized.
- Do not capitalize conjunctions (and, or, for), articles (the, a, an), or prepositions with fewer than five letters (in, on, over, with, etc.)
- Irregular capitalization is prohibited.
II. Necessary matters
-The first letter of each word must be capitalized.
- Conjunctions, articles, or prepositions with fewer than five letters should be written in lower case.
Amazon banned words
Title requirements:
1. Prohibited Matters
- Offensive words are prohibited.
- Inclusion of price and/or shipping costs is prohibited.
- Special symbols (such as !, *, £, ?, %, quotation marks, ellipsis, etc.) are not allowed.
- Subjective comments or information specific to a particular seller, such as words such as "TerrificItem", "BestSeller", "Sale", "FreeDelivery", or "GreatGift" are prohibited.
- Information about additional accessories or items that customers can purchase separately is prohibited.
- Do not write information such as "all sizes and colors available" in the title (you need to create variations at this time, and the corresponding color and size information needs to be written in the sub-product title)
- Do not include quantities unless the title states that it is a bundle sale.
- Color and size are not allowed in the parent product title.
II. Necessary matters
-The title should only contain information about the item being sold.
- Contains English text only.
- Color and size information can only be written in the subtitle.
Amazon copy title is too long
Title requirements:
1. Prohibited Matters
- Adding parameters other than those required by the formula is prohibited.
-No more than 150 characters allowed.
- For the same parameter in the formula, it is prohibited to repeatedly use the same word or multiple synonyms to describe it.
- Additional search keywords are prohibited.
II. Necessary matters
- Maximum of 80 characters for parent title and 150 characters for subtitle (including spaces)
-Use Arabic numerals (e.g. write "2" instead of "two")
-The title should only contain information about the item being sold.
This is the end of the knowledge about Amazon copywriting titles in this issue. If you want to get more information about Amazon copywriting titles, please pay attention and we will continue to answer you~
