As accounts are often closed by Amazon, many people have developed extraordinary skills in writing appeal emails. Especially before the peak season, various articles are reminding everyone to be careful of Amazon's big purge, and the reasons for freezing accounts are becoming more and more diverse, as if no matter what you do, your account will be closed and you can never get it back.
Myth 1: Account freezing is completely random and may be for no reason.
There are many sellers who feel that their accounts are performing well, all indicators are good, and their business volume is large, but they are still frozen. Therefore, the account freezing operation was attributed to randomness. Then it spread and left this impression on other sellers. But in reality, it’s not just account performance and indicators that can lead to account freezing. There are many factors that may lead to account suspension, such as counterfeit complaints, multiple different types of complaints against an ASIN, or even failure to respond to warning emails from Amazon in a timely manner. The essence of these problems is actually insufficient customer satisfaction. If there are multiple customer complaints in a short period of time, or the account has indicator problems many times, it will be frozen. Every time an account is frozen, Amazon will provide the specific reasons for the freeze. If it is due to the listing, all relevant ASINs will be provided.
Therefore, we can say that there is no such thing as freezing an account completely randomly or without any reason on Amazon. On the contrary, if the seller’s account is frozen, he will definitely find a warning email from Amazon in his email. If you pay attention to these emails in advance and take appropriate measures, you may be able to avoid being blocked.
Misconception 2: The account freezing operation is performed automatically by a "robot" (intelligent system).
As a huge online shopping platform and a platform that attaches the most importance to customer experience, Amazon will undoubtedly use BOTS (intelligent identification system) extensively to monitor seller behavior. Robots are behind processes such as preventing sellers from selling restricted ASINs or brands, monitoring email exchanges between buyers and sellers, monitoring whether sellers violate Amazon policies, removing sellers' listings based on preset situations, monitoring keywords in product reviews, etc.
It is natural to use "robots" to improve the performance of seller accounts. The system will automatically identify account performance notifications within a certain period of time and multiple complaints about a product. Once a high number of repetitive complaints are found, the seller will receive an email or notification telling them that "the listing has been removed due to customer complaints." And that’s where the “robot’s” work ends. "Robots" can only issue notifications or warnings. All freezing operations are manually performed by employees of the Seller Performance Center. The Seller Performance Center is a department that is completely independent from the Seller Support Center.
Myth 3: Amazon will ignore the seller’s first appeal email
The source of this wrong impression is probably the sellers who did not take the trouble to write their appeal letters. Among the frozen sellers, I am afraid that the proportion of this type is definitely not small. After all, if they operate their business carefully, they generally will not encounter such a thing as a frozen account.
Given Amazon's almost harsh requirements for its employees, we can be sure that every complaint email from the seller will be handled by an employee of the Seller Performance Center. If the seller receives an email from Amazon asking him to provide new information after submitting an appeal, it means that Amazon believes that the plan in the seller's appeal is not very feasible. If the seller's appeal is not approved, sellers need to take it seriously. Amazon will not accept three or five seller appeals. Multiple unsuccessful appeals may result in the account being banned.
Myth 4: If an account is frozen again after a successful appeal, it will be automatically banned permanently.
It is impossible to verify how this wrong impression came about, but the fact is that as long as the interval between the seller's two account freezes is not particularly short, or the account is frozen multiple times due to the same problem, there will be no permanent ban. Although sellers who have been frozen multiple times do have a more difficult time recovering their accounts, it is definitely not impossible. However, once an account is permanently banned, although there is a possibility of recovery, the possibility is quite slim.
Myth 5: Competitors use dirty tricks to freeze honest sellers’ accounts
First of all, it should be said that this situation does happen. Some malicious sellers will purchase competitors' products and then return them for reasons such as "defective products", "pirated products", "missing content", "wrong goods", etc. These keywords may trigger the robot's judgment point, which may then cause account problems for the seller. However, this situation rarely happens, because for any seller, taking such measures will involve huge risks. Once discovered by Amazon, the outcome is often a ban on the account. However, if the seller can determine that the complaint is malicious behavior of a competitor, they can also provide evidence to Amazon and file a complaint requesting an investigation.
