AppSumo is a daily group buying website that focuses on providing online products and services. The group buying items it provides include carefully selected e-books, the latest and coolest paid applications, etc. One of the advantages of this concept is that it removes geographical restrictions and simplifies the user review process. As the Internet becomes popular again, more and more Internet entrepreneurs may choose this channel to sell their applications.
Features of AppSumo:
1. AppSumo is a limited-time group buying service specifically for Geeks (technology enthusiasts).
2. Products are usually advanced versions of programs, value-added memberships for network services, teaching course videos, e-books, professional consulting services, and geek knowledge sharing, all of which are "products" that can be transmitted through network cables.
AppSumo’s history:
In October 2011, AppSumo did a terrifying viral marketing campaign. During those days, all users’ Facebook walls were filled with the topic “Win a lifetime free 50GB Dropbox membership.” This activity uses registered emails to conduct viral lucky draw marketing, which spreads quickly and has achieved quite good results.
In September 2016, after BetaList went online, it was discovered by AppSumo. Then they cooperated with AppSumo. This cooperation directly helped them gain 3,000+ paying users. Only then did they really make money.
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