7What is Nujoom?
7Nujoom is a live broadcast product specially designed for Arab users. It broadcasts high-quality video content to the Middle East 24 hours a day, including beautiful girl chats, new and unique life, magical magic, food temptation, football live commentary, talk shows, etc. It has tens of millions of users in the Middle East.
7What is Nujoom’s model?
7nujoom adopts the policy of unified recruitment and management of anchors by the platform. Faced with the homogeneity and uneven quality of UGC content produced by anchors, 7Nujoom has begun to develop into platform-generated programs. For example, 7Nujoom connects with traditional media such as TV stations to exchange high-quality program resources and achieve a win-win situation.
7Nujoom has found anchors in Egypt, Morocco, Lebanon, Algeria, Tunisia, Saudi Arabia, the United Arab Emirates, Jordan and other countries. We have even found some Arabs and Chinese who speak Arabic in China to be anchors.
7Nujoom’s development in the Middle East:
After 2017, the live streaming market in the Middle East began to become increasingly crowded. Chinese companies such as BigoLive, Yalla, and Mico have all performed well in the region. In addition to these familiar platforms, there are dozens of live streaming or short video companies with Chinese backgrounds impacting this lucrative market.
The live streaming model burns money quickly, and CDN (content distribution network) and signing anchors require very high costs. If there is no continuous cash flow, the money raised can easily be burned out.
7Nujoom has not disclosed its revenue to the public, but we believe that compared with other competitors, 7Nujoom's business model has not generated stable cash flow. Under strong pressure from competitors, they had no choice but to withdraw from the market.
This is the end of the information about 7Nujoom. If you want to get more information about 7Nujoom, please pay attention to it~
