Let’s first talk about Amazon’s big sales. For these big sales, whether it is Black Friday or Member’s Day, there will be many products on Amazon with discounts and promotions during these days. The discounts can bring huge traffic to the platform. With this traffic, it is a good time for sellers to sell their products. So what preparations should be made to achieve good sales results in Amazon’s big sales events?
1. Adjustment of keyword advertising
For Amazon sellers, it is essential to activate Amazon in-site advertising to attract traffic to their products. During Amazon promotions, although Amazon will give priority to products participating in the promotion, there are still many consumers who search for products through the search box. At the same time, before the Amazon promotion begins, many consumers have already started looking for the products they want to buy.
2. Sign up for promotional activities
At the beginning of Amazon's big sale, there will be a large number of discounted products on Amazon, and Amazon will give special display positions to these products. That is to say, at the beginning of Amazon's promotion, these products will be displayed in front of consumers first. Through these displays, consumers can better discover our products, and thus choose and purchase our products. Therefore, if we want our products to achieve more sales during Amazon's big sale, it is necessary to participate in the event.
3. Optimize your product listing
Amazon listing is a page that displays and sells products. If sellers want to achieve good sales results, they need to let consumers see this listing. This listing must be able to impress consumers and make them place orders.
What are Amazon’s big promotional holidays?
Thanksgiving Day The fourth Thursday of November
Christmas Day is December 25th every year
Valentine's Day February 14th
President's Day President's Day The third Monday in February
Earth Day April 22
Mother's Day The second Sunday in May
Memorial Day The last Monday in May
Father's Day Father's Day The third Sunday in June
Independence Day July 4
Labor Day in the United States Labor's Day The first Monday in September
Back to School season starts in mid-August and ends in early September
Columbus Day October 12
Halloween November 1st
Amazon Prime Day
Prime Day is Amazon's annual shopping carnival. Since its launch in 2015, Prime Day has been breaking records every year. To date, Prime Day has surpassed Cyber Monday and Black Friday to become Amazon's largest shopping event worldwide, comparable to Double Eleven in China.
Amazon Boxing Day
Boxing Day starts on the second day of Christmas every year. Amazon stores around the world will participate, and popular big-name products will have discounts of 50% to 80% off. If you want to shop on Amazon, you must understand this.
This is the end of the knowledge about Amazon promotion in this issue. If you want to get more information about Amazon promotion, please pay attention and we will continue to answer you~
