Today I bring you some practical information about Amazon product optimization. How to increase the click-through rate of your products? Let’s first take a look at what click-through rate is:
Click-through rate = clicks ÷ exposure, the probability that a visitor clicks through the search results page and browses your store. Click-through rate and conversion rate are equally important to sellers. A high click-through rate can bring traffic to your product listing; a high conversion rate can increase the possibility of converting traffic into sales.
1. Optimize the click-through rate of Amazon main pictures
Amazon product main image is the factor that has the greatest impact on click-through rate. Think about how your main image can stand out in a highly competitive environment?
1) Optimize thumbnail ratio
Most categories on Amazon require a square 1:1 ratio for images, but some categories require a vertical ratio of 58:45.
When you optimize for the right size, Amazon will give you more search result positions. In the worst case, the image is in landscape orientation, so the image size is severely limited. See the example below.
2) Amazon main image size requirements
Given Amazon’s image zoom capabilities, your product images should be at least 1000×1000px, but the higher the pixel, the better.
If the image resolution is too high, you won’t be able to see the image when you maximize the product image.
The optimal size for a main image with a 1:1 ratio is 2000×2000px, which is large enough to avoid resolution issues, but just the right size to allow the zoom function to work properly.
For a vertical image with a ratio of 58:45, the optimal size is 2552×1980px.
2. Optimize the click-through rate of product titles
On Amazon search results pages, the title is the only text that consumers see, so it is also an important factor affecting click-through rate. Only by creating the right title can you increase your click-through rate.
1) Titles with high click-through rates
First of all, the keywords in the title should match exactly. Use popular search terms that consumers use. These search terms describe your product in enough detail that you don’t need to add additional terms and can optimize keyword rankings.
Next comes the most important part, the descriptive information. Taking the mobile phone screen protector as an example, the descriptive information should include 3pack/foriPhoneX/BPAFree, etc. If you don’t know how to write a description, ask yourself: What kind of product information do I need to know for sure that this is the product I want to buy?
2) Key factors affecting click-through rate, ranked by importance
The first three product images;
The first 100 characters of the title (less on mobile devices);
A+ page description;
70 characters for the first three points description.
This is the end of this issue on Amazon product optimization. If you want to get more information about Amazon product optimization, please pay attention and we will continue to answer you~
