Amazon stores forced to close? This situation is normal, and poor sellers are blocked every day. So let’s take a look at the common reasons why Amazon forces store closures.
The first type of Amazon store closure: the store is closed due to products not complying with Amazon's regulations
Amazon takes great care of the consumer experience. Therefore, some products may be outdated or damaged due to some unpredictable factors during the sales process, which may also affect the consumer experience and lead to AZ and bad reviews from customers.
Failure to comply with Amazon regulations can easily lead to consumer complaints. If there are only 2-3 formal complaints per month, the store may be closed. In addition, the attitude and results of after-sales service will also be the criteria for Amazon's assessment.
The second way Amazon stores are closed: problems with products and descriptions lead to store closures
This refers to complaints caused by large differences between the product and the listing display (similar to our frequent complaints about the color difference of clothes bought from Taobao), which is the same as the third point.
When buyers place an order on Amazon, they expect perfect products and excellent service. Therefore, when the products received by consumers are inconsistent with what they ordered, buyers are likely to file complaints. If this happens too often, sellers will be warned by Amazon or their stores will be closed.
The third type of Amazon store closure: store closure due to single account and associated account restrictions
One of Amazon’s simplest rules is that it prohibits sellers from having two accounts at the same location.
Amazon enforces a “single account” policy to help buyers reduce their exposure to bad merchants. If a seller's performance declines, or he or she receives complaints or negative reviews, and can open a new account at will, consumers may be misled into purchasing from bad sellers. This also constitutes unfair competition for other sellers, while also indirectly improving the service (product) quality of the sellers in their store management.
Many sellers just try to run their stores when they first open them, without giving it much thought. They forget about this policy after reading it, and only realize the problem when their accounts are closed during the operation.
The fourth way Amazon stores are closed: Amazon's poor performance indicators lead to store closures
Performance indicators are codes of conduct set for third-party sellers. Amazon uses performance indicators to distinguish between good, medium and poor sellers. Especially as Amazon’s hard metrics become higher and more complex, such metrics will motivate sellers to do better.
Some performance indicators of Amazon, red corresponds to the upper limit of the ratio
Among these indicators, order defect rate, order cancellation rate and delayed shipment rate are the main reasons for account closure. Return rate and customer service dissatisfaction rate are not hard indicators for measuring seller accounts now, but in the future, who knows?
The fifth way Amazon stores are closed: Selling counterfeit goods leads to store closure
Amazon's anti-counterfeiting policy is that any product sold on the Amazon website must be authentic, and the sale of unauthorized copies, pirated, and counterfeit products is prohibited. If someone complains about selling on the Amazon platform, the seller's account will easily be suspended by Amazon and the funds will be frozen. In this case, how to win back Amazon's favor and avoid repeating the same mistakes in the future will be the first problem that sellers have to solve.
The sixth way Amazon stores are closed: stores are closed due to infringement of intellectual property rights
During the Amazon sales process, it is the seller's basic responsibility to ensure that the products sold are legal and authorized by the property owner. If you fail to do so, your account will be suspended. But this also means that if sellers are not well aware of intellectual property infringement, it will be easy to violate Amazon's rules and have their stores closed.
The seventh way Amazon stores are closed: stores are closed due to failure of KYC audit
According to the requirements of relevant European regulatory authorities, Amazon is obliged to conduct company and company owner identity verification (KYC verification) for sellers who open stores on European platforms (including the United Kingdom, France, Germany, Spain, Italy, etc.). Sellers can only sell on the European platform after being reviewed and approved by the European verification team. To this end, sellers are required to fill in the relevant information truthfully and upload the required documents as required through the seller backend when registering and after registration. If the KYC audit fails, the store will be closed.
The eighth way Amazon stores are closed: stores are closed due to fake orders, fake reviews, and fake hits
Obviously, fake orders seem to have become an unspoken rule in the industry. It is indeed difficult for new sellers who do not fake orders to pass the initial stage on their own. Survival has become a problem. Naturally, it is a general trend. Faced with such a premise, there is no way to hypocritically advise everyone to "stop fake orders!"
This is all the information about Amazon store closures in this issue. If you want to get more information about Amazon store closures, please pay attention and we will continue to answer your questions.
