Doing Amazon marketing strategy? Presumably, many Amazon sellers are unable to do well enough, partly because of funding reasons, and partly because they fail to take advantage of some of the content within Amazon that can benefit them. So how to do Amazon marketing?
What are the Amazon marketing techniques?
1. Maximize the use of Amazon PPC and Sponsored Ads
One of the easiest ways to market your products on Amazon is to maximize your listing’s exposure. In response to this, Amazon provides an advertising model called CPC (pay per click advertising), also known as PPC advertising. Basically, Amazon will place your ads in search results and product pages and charge a price based on the keywords you choose. In this advertising model, there is no charge for ad display, and charges are only made when users click on the ad.
This pay-per-click method is different from other forms of online advertising that pay by exposure - Facebook calls this type of advertising PPM (Pay Per Impression). As long as every 1,000 people see the ad, the advertiser needs to pay a certain price.
2. Consider Enhanced Brand Content (EBC)
One of the main drawbacks of Amazon SERPs is the sheer amount of information and text that fills the page. To really grab your customers’ attention, you need great copy and images.
Because of this, more and more sellers are turning to the graphic brand description feature, and Amazon has recently added many new options and easy-to-use templates to its EBC program.
3. Develop a follow-up email system
A key element of effective marketing on Amazon is identifying who is buying your products and trying to build a long-term relationship with that customer. A common technique for achieving this is to build an email list and develop a system for tracking consumers through this connection. While Amazon does not disclose personal email addresses to sellers, you do have a way to send follow-up emails to your customers.
4. Manage your marketing workflow
After you’ve created a quality follow-up email, managing your customer outreach strategy is key. Even small-scale success on Amazon requires some automated systems or software to help manage your marketing workflow. There are a variety of different services that can help you with this process, such as Feedback Genius from Seller Labs, an automated Amazon feedback management tool.
5. Place a customized after-sales service card in the product box
Placing a customer service card in the product packaging is a fairly simple but often abused marketing strategy. After-sales service cards can be produced in various shapes and sizes and using various different colors or layouts. Sellers usually place after-sales service cards to remind consumers to leave their personal email addresses, so that they can continue to market their products more conveniently. Keep in mind that a huge mistake sellers often make is trying to use the Support Card as a tool to mine for reviews, which is now strictly prohibited by Amazon.
This is the end of the introduction to Amazon marketing skills in this issue. If you want to get more information about Amazon marketing skills, please pay attention and we will continue to answer you~
