Before talking about Amazon store operations, we must first understand the two key points of Amazon's current operations:
One is to drive traffic within the site, which currently mainly involves keywords and “paid advertising” within the site.
The second type is off-site traffic diversion, which mainly includes the following types:
Social media advertising: Facebook, Twitter, Instagram, Pinterest, LinkedIn, all of these platforms support advertising.
Forum advertising: Knowledge-based question-and-answer forums such as Quora and Reddit can be a good way to warm up the market for your product.
Search advertising: Google, Bing and Yahoo, to obtain direct purchases and searches brought by keywords.
Vertical advertising: Advertising cooperation with blogs and websites that are directly related to the product’s target users.
Influencer advertising: Finding the right influencer to promote for you will bring you super high ROI returns.
Then, regarding store operations, there are two main points to focus on in the early stage:
1. Grab the early traffic
In the early stage of opening an Amazon store, there will be a 1-2 month traffic support period, which is particularly critical. The Amazon platform itself cannot identify the strength of store operators. It can only analyze through data whether the Amazon store is qualified, whether to continue to support it with traffic, and how much to give!
If the products in a store can maintain continuous and stable sales, Amazon will determine that the products in this store are very popular with customers and will give them more display and exposure. As we all know, traffic is the basis for the survival of an online store, and the traffic of a new store is very limited in the early stages. Therefore, we must use advertising to increase traffic and achieve the ultimate goal of product sales.
2. Improve store weight
The ultimate goal of Amazon advertising is to improve the ranking of your store. There are many ways to improve rankings, which I will not go into detail here. I will mainly talk about the impact of Amazon advertising on weight.
Weight is a noun generated by relative conditions. For example, if you search for "shoes" on Amazon, the first result shown is Store A; if you search for "four-piece set", the first result shown is Store B. This is because Store A has a higher weight in the "shoes" category; Store B has a higher weight in the "four-piece suit" category.
This is the end of the introduction to Amazon store operations in this issue. This issue mainly focuses on small knowledge about store traffic. If you want to get more information about Amazon store operations, please pay attention. We will continue to explain it to you.
