After new products are launched on Amazon stores, the first step is often optimization, that is, decorating the store first. So how do we need to optimize in this process? What are some good ways to help us optimize?
1. Amazon search ranking algorithm - A9
Amazon’s A9 algorithm determines the ranking of products in search results. One of the core elements of the A9 algorithm is relevance. It takes into account multiple indicators to determine which products best match the customer's search and ultimately displays the most relevant results.
Amazon's algorithm indexes the title, bullet points, description, background keywords, etc. in the product listing, and considers the user's personal characteristics such as age, gender, browsing and purchase history, as well as the product's sales history and reviews, to display the most suitable search results for the user.
2. How do Amazon sellers optimize bullet points?
After reading the title, the first thing users look at is the bullet points. Many sellers don’t have any bullet points, or only have one. This is not conducive to the optimization of search results and it is difficult to convert users. How can consumers be willing to buy a product if they don’t know the specific information about it?
Bulletpoints on your product pages should include important information, such as:
1) Main advantages
2) Purpose
3) Warranty status
4) Differences from competitors
3. How do Amazon sellers optimize product descriptions?
Although users rarely read the entire product description, it provides more room for creativity than titles and bullet points. Product descriptions can use up to 2,000 characters and can use HTML code.
Put important information that can’t be covered in the title and bullet points in the description:
1) Product description must be very detailed.
2) Make it clear what problems the product can solve for users.
3) It can include FAQs, operation methods, etc.
4) Use bullet points, bold, and upper and lower case.
5) Each description should contain at most 25 words.
6) You can use emojis.
7) HTML code can also be used.
8) To maximize the use of characters, you can use substitutions in your HTML code and keep the code as simple as possible.
4. Amazon Product Images
High-quality images can improve conversions, even if they don’t directly affect your search rankings. Sellers can upload up to 7 pictures. The images should provide as much information as possible about the product. You can provide these types of images:
1) Product front view
2) Product side view
3) Product rear view
4) Picture of the product in the box
5) Photos of the product in use
6) Pictures of how to use the product
What factors affect site search rankings?
Some factors have a huge impact on Amazon search result rankings, while others have less weight. The sales history of a product has the greatest impact on its ranking. But there are other factors for sellers to consider. Here are some important factors that affect rankings summarized by sellers:
1) Amazon store available inventory. If the inventory is 0, your product will not be found in the search results.
2) Your Amazon store sales history, which mainly depends on your sales volume and conversion rate.
3) Are there any labels, such as best-selling products, today's specials, Amazon's Choice, etc.
4) Sales velocity: total number of orders within one month.
5) The number of Amazon product reviews and seller feedback, as well as the average rating.
6) Price and delivery method, such as whether it is FBA delivery or self-delivery.
7) Click-through rate of products in search results.
8) Number of visits to product listings.
This is the end of the knowledge about Amazon products in this issue. If you want to get more information about Amazon product optimization, please pay attention and we will continue to answer you~
