Consumers who were sold products via email were 138% more likely to buy products sold to them than those sold to them outside of email marketing campaigns. With numbers like these, email is one channel you can’t afford to ignore. So what should we pay attention to when doing email marketing?
1. The title should follow the following rules:
Short and powerful: Usually, people won’t spend more than 3 seconds on a headline. Therefore, we recommend that you limit the title content to 30-40 letters (including spaces) or 5-8 Chinese characters.
Include an offer: Putting an obvious offer in the subject line can make your email more attractive. Imagine, who can resist the temptation of a 50% discount?
Identify your identity: The title can echo the sender's name, indicating your company or brand, so that recipients can open your emails without worrying about being attacked by viruses.
Additionally, you should pay attention to the use of upper and lower case letters and punctuation marks. For example, too many exclamation marks in the subject line can make your email look like spam or a virus.
2. The number of times you send emails is to leave an impression, not to harass.
Set a scheduled delivery frequency
When customers register, clearly state the period of the e-newsletter
Coordinate the best time
E-Newsletter (monthly/quarterly)
Special notice/invitation letter (as needed)
Regarding the frequency of email sending, it needs to be emphasized that some good sending cases can only serve as a reference, because different companies face different business types and target customer groups. The following common views on email sending frequency will find that there are many contradictions with reality.
3. Personalize the content of your emails
The Web enables companies to personalize the content of the e-mails they send based on a customer's past purchases or engagement. At the same time, customers are more willing to receive personalized information. The computer bookstore Amazon (http://Amazon.com) has won many loyal customers by sending e-mails and making suggestions to customers who are willing to accept suggestions based on their shopping history; IBM's "Focus on Your News Digest" site sends selected information directly to customers' e-mail boxes... Customers who agree to receive newsletters can choose all of their content from a list of profiles on topics of interest.
4. Collect quality email addresses
Email address quality directly affects email open rate
Email address source:
5. Member/old customer email address: best
Unknown email addresses collected from other channels: The opening rate is generally low, about 3-4%
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This is the end of the knowledge about email marketing in this issue. If you want to get more information about email marketing, please pay attention and we will continue to answer you~