No matter how you optimize Amazon advertising, the cost remains high? Advertising costs are getting higher and higher, how to deal with these situations? Today, I will mainly help you optimize Amazon advertising and summarize the following five optimization strategies.
1. Adjust bids based on ad placement
Bidding is an ongoing process and the competitive landscape is always changing, so it’s difficult to ensure your bids are high enough without overpaying for clicks and losing control of profitability. Amazon allows sellers to bid higher for certain placements, and you can enable these advanced bidding strategies in any manual SP campaign setup.
Sellers are advised to adjust bids for their best performing manual campaigns and all campaigns where they want to appear in the top search placements or on product detail pages.
2. Adjust advertising budget and status
No matter how much your brand spends on advertising on Amazon, you’ll need to adjust your advertising budget periodically. Even the accounts that spend the most budget each day will need to make adjustments. If you’re working under tight budget constraints, this will ensure you’re reallocating your spend, rather than just increasing or decreasing budget based on individual campaign performance.
3. Review historical trends in advertising performance
While it can be easy to get caught up in keyword research and adjusting bids, it’s also important to periodically review your advertising trends to see if you’re meeting your goals.
Amazon allows sellers to filter dates in Seller Central and Vendor Central to view ad performance within a specific date range, but only within the past 90 days. The interface is also not conducive to viewing long-term trends. While Amazon now offers an interactive chart that shows trends for a selected date range, the limited data makes it nearly impossible for sellers to analyze quarterly and yearly trends. Vendors and sellers have come up with some creative solutions to this problem.
4. Compare your ad performance over the past 90 days
You can view your ad performance by creating an Excel spreadsheet so that you can track and compare specific ad data from month to month and discover conversion trends.
While the interface now includes graphs of your ads’ historical performance, logging your data will give you as much real-world data as possible when you begin the process. This also makes it easier to observe overall ad trends as well as trends in traffic or keywords.
5. Analyze changes in Prime status
As you review your ad's historical performance trends, keep in mind any changes you made to your ad and how they may have affected performance. For example, if a previously Prime-eligible product loses its Prime badge, ad performance will likely decline. Likewise, when a product is Prime-certified, ad performance may improve.
If some of your products don’t have the Prime logo, you should focus your ad spend on other products that do have the Prime logo. Because when your product loses the Prime badge, that’s basically the only thing you can do in terms of advertising.
This is the end of the knowledge about Amazon advertising optimization in this issue. If you want to get more information about Amazon advertising optimization, please pay attention and we will continue to answer you~
