As the leader in the international e-commerce market, Amazon's business model and operational strategy are worth our consideration. So, regarding Amazon's operational strategy, what operational hotspots are worthy of our attention?
1. How to adjust Facebook ads after they are launched?
After launching on Facebook, it is not recommended to make frequent adjustments. Facebook advertising has a machine learning process. After the ad is launched, the system will continuously and automatically optimize based on the people you are talking to. This takes some time. However, if you modify the target audience or pause the ad in the middle, the automatic optimization process will stop automatically. If you turn it on again, you may not even achieve the same effect as the first time you opened the ad. Therefore, it is best to set up Facebook ads once and for all, select the most accurate audience, and then do not modify them again.
2. What content is prohibited from being displayed on A+ pages?
Pricing or promotional information, such as "the cheapest widgets on Amazon"; exaggerated reviews, such as "best-selling items", "most popular items", "#1 selling items"; time-sensitive product information, such as "now on sale" or "best new products of the year"; sensitive words, such as antibacterial, insecticide, etc.; any form of any guarantee or warranty.
3. How much do you need to add to cart to see results?
You usually need to add items to cart for several consecutive days. You need to consider your own reviewers to see how much to add. You can add more items based on your normal orders.
4. When should we do off-site traffic generation?
The traffic on the site has reached a relatively high level, with relatively little room for improvement; the conversion rate of product listings is higher than that of major competitors; the overall rating of products continues to be good, inventory is sufficient, and there are few after-sales quality issues. The goal of off-site promotion has been determined, whether it is to increase sales and rankings, or to promote the brand, and there is a complete and continuous promotion plan.
5. What is the significance of automatic PPC advertising?
Reduce the difficulty of selecting keywords due to language barriers; bring traffic and sales through advertising; sometimes achieve the effect of associated sales; obtain keywords that can be placed in manual advertising through searchtermreport; detect whether your products are correctly recognized by Amazon, and optimize the listing based on the data.
This is the end of the knowledge about Amazon's operating strategy in this issue. If you want to get more information about Amazon's operating strategy, please pay attention and we will continue to answer you~