Market situation of Amazon Middle East Station:
-Advantages of Amazon Middle East Station:
One good thing about the Middle East is that it has 24 countries and a population of 360 million, which means the demographic dividend is still very huge. The mobile phone coverage rate in the Middle East has reached 96%, and the Internet coverage rate has reached 88%. The network infrastructure is actually very good.
There are a large number of wealthy people in the Middle East, with the main markets being the UAE and Saudi Arabia, where the per capita GDP exceeds US$40,000 and US$20,000 respectively. Therefore, the per capita disposable income is high and the consumption capacity is also very strong.
- Disadvantages of Amazon Middle East Station
Regarding the Middle East market, the region is mainly dominated by Islam, Christianity, and Judaism. The customs and culture are relatively complex, with many different opinions. So when it comes to product selection, we also need to pay a lot of attention. Moreover, the logistics in China are relatively backward compared to North America and Europe. Many areas do not have postal codes and house numbers, so delivery will be a little difficult. Moreover, consumers in the Middle East prefer to pay cash on delivery, which can cause some problems for sellers’ capital turnover.
Amazon Middle East Station's popular product recommendations:
1. Consumer electronics
According to statistics, the UAE is the largest import market for home appliances and consumer electronics in the Middle East, and China is the largest source of home appliances and consumer electronics imports for the UAE, accounting for about 51% of the total. The demand for consumer electronics is so strong, and in addition to the lack of production capacity in the region, another very important reason is that the mainstream consumer groups in the Middle East are extremely young. Taking Saudi Arabia as an example, 40% of the population is under the age of 14, while those aged 15 to 24 and 25 to 39 account for 18% and 24% of the total population respectively. Therefore, the local acceptance of new products and new technologies in the Middle East is generally high. Unlike Jordan and other countries where products are still at the basic stage, creative and distinctive cutting-edge products are easily accepted by the UAE. Therefore, consumer electronics has become the largest category in the Middle East e-commerce market and on Amazon Middle East.
The UAE has the highest smartphone coverage in the world, and almost every person in the country has a smartphone. The mobile phone brands that are more popular among the wealthy in the Middle East include Apple, OnePlus, Xiaomi, Samsung, etc.
The wealthy people in the Middle East who are worth hundreds of millions also do a very good job in protecting their mobile phones, and they can't do without phone cases and phone films.
Unlike the various types of mobile phone cases with unique shapes and bright colors on the domestic market, the people of the UAE prefer low-key and simple ones. The popular mobile phone cases are mainly solid colors such as black and white, and there are few large-area patterns.
2. Mobile phone film
One of the largest categories in the consumer electronics category. However, since "film sticking" is a technical job, the competition for mobile phone film products both online and offline is very fierce. In order to improve the competitiveness of their mobile phone films, it is recommended that sellers go for high-end quality or affordable prices. Bluetooth Headset
Middle Eastern consumers have two main demands for Bluetooth headsets: fashionable appearance and smooth connection. Compared with traditional Bluetooth headsets, split wireless earbuds are currently highly sought after by the wealthy in the Middle East.
