Over the past few years, Amazon has been continuously expanding its business scope. As of now, it has 16 sites, including the United States, Canada, Mexico in North America and Brazil in South America; the United Kingdom, Germany, France, Italy, Spain and the Netherlands in Europe; Japan, India, Australia and Singapore in the Asia-Pacific region; and the United Arab Emirates and Türkiye in the Middle East.
Market capacity and purchasing power are equally important and indispensable.
If the market capacity is large but the purchasing power is low, it will be very difficult for us to do business. The Indian market is the best example. Although the traffic in the entire market is large enough, there are too few buyers with purchasing power. The profit of the product is squeezed to an extremely low level, and the overall sales volume is actually not large.
It may be easy for everyone to understand the perspective of buyer purchasing power. You may have such questions about traffic. The competition among sites with large traffic is also fierce. As mentioned in the question at the beginning of the article, is it okay for me to choose some obscure sites with fewer competitors and earn less?
Logically, this idea is not a big problem, but from a practical point of view, the problems are as follows:
1. The traffic is too small, the order volume is low, and the actual overall profit is very poor
2. Due to the small number of users and sellers, the related service support is not perfect
3. Many software or operation methods cannot be used. If it is difficult to improve operation skills in the early stage, it will be detrimental to the growth of the industry.
4. The entire Amazon platform has not actually entered the stage of truly fierce competition, and there is still a lot of room for improvement in product improvement, compliance and effective operating methods, etc.
What factors should be considered when selecting an Amazon site?
1. Personal advantages
These mainly include language and geographical advantages. For example, some sellers are professional in a small language, such as Japanese, German or French, so they will have a great advantage over other sellers when operating related sites. But it should be noted here that traffic and purchasing power should still be the first principle.
2. Does the site have useful tools and space for sellers to grow?
These two points are packaged together because whether there are enough useful tools is also a necessary condition for the personal growth of sellers. We have talked about this in past sharing sessions: the biggest advantage of Amazon's business model is that it leverages human resources to the greatest extent possible, with tools being one of the biggest fulcrums. All of our product selection and operational capability improvements are supported by scientific data and are a process of continuous practice and adjustment.
This is the end of the knowledge about Amazon sites in this issue. If you want to get more information about Amazon sites, please pay attention and we will continue to answer you~