Want to enter Amazon as a new seller? First of all, you need to understand the characteristics of these sites and know which Amazon sites there are around the world, so let’s first learn about these sites.
1. US site
It is the undisputed number one site on Amazon. As the largest e-commerce platform in the United States, Amazon is the "number one" among all Amazon sites and has the largest market capacity. Of course, it is also because of this that the US site has become the preferred site for most Amazon sellers. But everything has its pros and cons. The biggest disadvantage of Amazon's US site is that there are a large number of sellers, competition is fierce, and the overall profit margin is not high.
Of course, when it comes to the US site, many prospective sellers today often worry about the tax costs brought about by the trade war. In fact, I don’t think there is any need to worry about this. Even if the taxation is implemented, the costs of all sellers will increase simultaneously. Everyone faces the same starting line, and it will not have an unfair impact on individual sellers. On the other hand, I also believe that the country has the ability and wisdom to protect us small sellers who work hard.
2. Canada
Canada has a total population of over 37 million. Although its population is smaller than that of the United States, only about 12%, Canada's online shopping penetration rate is as high as 80%. In addition, the language of Canada is also English, and it is close to the United States. The product demand in Canada is very similar to that in the United States, so the two sites can consider producing the same hot-selling products.
3. Mexico
Although Mexico is also a North American site, it uses Spanish. Is this a big disadvantage? Secondly, Mexico's airports, railways and other infrastructure are relatively poor, which will increase your transportation costs. Logistics companies, signal networks, payment systems, etc. will all become obstacles to the development of e-commerce. It is not recommended for novice sellers to settle in.
4. UK Station
The UK site is the only English site in Europe, with a low language threshold, and is not much different from the US in terms of SEO and promotion. However, the disadvantage is that the UK has a small user base, a large number of sellers, and relatively fierce competition.
5. Germany
Although German is a minority language, Germany is the largest site in Europe. The German site accounts for about 20% of Amazon's share and can be said to be the second largest site after the US site. If you want to enter the European site, the German site is a must.
When running a German website, you must pay attention to a few points: VAT tax. Germans are rigorous and focus on efficiency, so you must not make mistakes in taxes to avoid closing your store. In addition, the return rate of Germans is very high, so when selecting products, you must also avoid products with poor quality and high return rates.
6. France, Italy, and Spain
These three sites are small in size, some are in small languages, have high thresholds, and the number of sellers is not saturated, so the opportunities are still quite large, and everyone needs to settle in according to their actual situation.
7. Netherlands
According to data released by the Netherlands Electronics Association: the number of online shoppers in the Netherlands has reached 13.5 million, accounting for about 80% of the total population; in 2018, the scale of e-commerce in the Netherlands was 23.7 billion euros (194.1 billion yuan), and the online transaction volume was 13.1 billion euros (107.2 billion yuan). It can be seen that the Dutch e-commerce market has great development potential and is expected to become a new blue ocean for cross-border gold mining.
8. Japan Station
It is an existence that cannot be ignored. The advantage of the Japanese site is that there are not many sellers, it is close to us and has low first-leg logistics costs and fast logistics timeliness. But the disadvantage is that many sellers do not have Japanese talent, and if they rely purely on translation tools, their product copywriting will be very bad and may even cause objections. The Japanese are extremely rigorous. If the product description is inappropriate, resulting in the actual product not matching the description, it is easy to cause disputes and bad reviews, affecting the performance of the account.
9. Australia
It is a site that just started recruiting sellers in 2017. Currently, there are not many sellers in the Australian site. This seems to be an opportunity on the surface, but Australia has a small population and Amazon’s current market share in Australia is limited. Therefore, most sellers’ sales are not good. Therefore, the Australian site is currently just a "beautiful-looking" site.
10. India
The Indian site is Amazon's only site in a developing country. Although India's economy is far behind that of developed countries, there are 1.3 billion people living in an area of 2.98 million square kilometers, so the market is very large.
But it was also mentioned that India is a developing country, and Indians are very sensitive to product prices. They are suitable for products that are good in quality and cheap in price, and the profits will be relatively low. It is difficult for high-profit products to find a market in India.
11. Middle East Station (recommended)
This place in the Middle East has a population of 440 million, of which 60% are under the age of 30. The UAE's per capita GDP is nearly US$70,000 and the social media penetration rate is 99%. The Middle East is also a cross-border e-commerce market with huge consumption potential. For sellers who have strong confidence in their products, the Middle East site is highly recommended.
12. Singapore
Singapore officially opened its doors to investment in 2018, which shows that Southeast Asia will become the next blue ocean for cross-border e-commerce. In addition to the local Q10, Alibaba's Lazada and Tencent's Shopee are also trying to get a piece of the pie, making the market in Singapore, which has a population of only 5 million, very competitive.
This is the end of the knowledge about Amazon sites in this issue. If you want to get more information about Amazon sites, please pay attention and we will continue to answer you~
