What are the rules for optimizing keywords on Amazon?
1. Use relevant keywords
Never use keywords that are not relevant to your product. Some businesses try to use popular keywords to get their products in front of more people. Amazon does not approve of this practice because your product listing will be irrelevant to the keywords and will also make your product’s conversion rate lower.
2. Arrange keywords in a logical order
As you list each of your backend keywords, make sure they are in a logical order. Think about how people search for items. In what order do they rank these keywords?
For example, instead of typing "fireredengine," you should type "redfireengine." “Most users put color first, then product.
3. Avoid using brand identifiers
Your brand should not appear in the background keywords. Amazon doesn't allow this either.
If you are selling Adidas sneakers, don’t put Adidas in the background because it is a brand logo. You need to focus on non-branded keywords that can bring better results.
What are the methods for optimizing keywords on Amazon?
1. Focus on the most important keywords
Since the background keywords are limited to 250 bytes, focus on the most important keywords.
To find the right keywords for your product listing, you can use a tool like Sonar to find Amazon keywords. People search differently on Amazon than on Google, so it’s important to use a keyword tool that focuses on Amazon search data. These tools can also help you see the search volume for your keywords.
2. Control the number of keywords
If you are used to optimizing with Google SEO, then your habit may be to combine keywords in multiple places. This habit can be carried over to your Amazon product listings.
Amazon does not recommend that you use a keyword more than once. As long as you use the keyword once on the page, the product will rank. When integrating keywords into the backend of your listing, do not use the content on the front end of the page.
Also, don’t use the same keyword twice in the background. Once is enough to rank. This helps you avoid wasting space that could be used for more valuable keywords.
3. No punctuation
When you make a listing, you may be accustomed to adding commas between each item. With Amazon backend keywords, you don’t need to add punctuation marks to your keywords.
This includes commas, periods, exclamation points, question marks, and any other punctuation. You only need to separate each keyword you enter with a space. Commas don't add any value to the background keywords.
4. Monitor keyword performance
Many sellers choose backend keywords for their listings and then never monitor them again. This is a wrong approach because if you don’t modify your backend keywords, you won’t be able to realize your listing’s full potential.
You need to monitor your backend keywords to see if they are driving valuable traffic to your Amazon listings. You can check keyword indexing and ranking performance to see if the keywords are still effective.
If you find that keywords are helpful for your listing, it’s best to avoid changing your homepage keywords, especially if your page ranks high in search results.
This is the end of the knowledge about Amazon optimization keywords in this issue. If you want to get more information about Amazon optimization keywords, please pay attention and we will continue to answer you~
