No matter what you do, it’s not easy, but Amazon is an opportunity now. As long as you learn how to do it, it’s not difficult! Amazon today has changed a lot from what it was a few years ago. Now, opening a store on Amazon cannot simply get orders by distributing products. Sellers need to master various operational skills and optimization techniques. This requires you to systematically study the entire Amazon operation process, understand the platform rules, and master operation skills.
So if we want to do well on Amazon, what capabilities do we need to develop?
1. Operational knowledge
The operating rules of each platform are different, and if you want to do business on Amazon, you must have a certain understanding of Amazon's platform rules. You need to know how to prevent infringement, store affiliation, and customer service and after-sales services. In addition, the policies, customs, and market demands of each site, country, and region are different. You need to be familiar with the situation in each country of the site to avoid unnecessary trouble.
2. Product selection ability
Amazon’s success relies on product selection for 70% and operations for 30%. There are many ways to select products. Market capacity, competition intensity, profit margins, etc. can all be analyzed and considered. However, when selecting products, I must not rely solely on personal preferences. What I have to do is cater to market demand and never blindly follow the trend.
3. Market analysis
If you want to run a store well, you must learn to analyze the market. By analyzing the data of previous products, we can understand the sales trend of products. It is also necessary to analyze customers' consumption levels and shopping habits, explore their spending power, and study customer groups. Only by conducting in-depth analysis of all aspects can the operation of the store be more handy.
4. Fund allocation
When running an Amazon store, I must allocate funds well. Purchase cost, freight, storage fee, promotion fee, collection period, etc., these are all things that need to be considered. If I don’t allocate my funds well, it may lead to the subsequent store not being able to operate normally. I must have a clear idea of the funds so that the store can operate for a long time.
5. Planning and Execution
If you want to run an Amazon store well and keep it running for a long time, you need to have a clear goal plan and stick to it. Goal planning is to formulate stage goals based on your actual situation, to break down the goals into smaller parts and implement them in stages. Only by formulating clear and detailed goal plans and response plans can I implement the established plans during operations!
This is the end of the knowledge about opening a store on Amazon. If you want to get more information about opening a store on Amazon, please pay attention and we will continue to answer your questions~
