As we all know, Amazon has very strict management over buyer reviews. Unlike Taobao in China, where you just need to put a small card requesting reviews inside the product, Amazon generally regards this behavior as "manipulating reviews." So when we face strict evaluation rules, we can only start with emails. How should we write an email requesting reviews?
1. Amazon review request email title
It is best to directly reflect the purpose of writing this email in the title.
(1) For general orders, the title can be written as follows:
Thank you for choosing our product, you may reply this email if you meet any problem.
Any after-sales problems can be notified to me through this email so that we can provide you with the most timely after-sales service.
The message this title conveys to buyers is: We don’t just sell our products and then forget about them. We also have good after-sales service, which makes customers feel assured of the after-sales protection.
(2) For products that require special information support, the title can be written as follows:
This is Special Product Information for Your Amazon Order
For the product you purchased, we provide you with additional help information to make it easier for you to use.
This title reminds buyers: Once buyers encounter related confusion in use, when they see this email, they will feel that this information comes very timely and considerately.
(3) For customers who make repeat or bulk purchases, the title can be written like this:
ThankYouforYourRepeatOrder
Thank You for the Bulk Purchase
We are able to clearly identify you as a repeat or bulk purchaser of our products.
This title conveys the message that it makes customers feel particularly respected, thus increasing the chances of them purchasing again.
In addition, it is not recommended to be clever, such as adding words such as "Re:" or "Fw". This may lead to more email open rates, but buyers will feel cheated and cause disgust.
2. Content of Amazon review request email
(1) Title
You cannot write the same thing as everyone else: Dear Customer/Hi Customer. You should call the buyer’s name accurately: Dear×××. Don’t make the customer feel that you don’t respect him.
(2) Accurately thank the customer for the product they purchased
Exactly state which product the customer purchased, including the order number, product name, and preferably a product picture.
Writing these two parts in this way will make the customer feel that your email is written carefully for him personally, rather than a repetitive broadcast.
(3) Statement: If you have any dissatisfaction, please contact us first.
Tell customers our after-sales service goal: to ensure customer satisfaction. If you encounter any problems or dissatisfaction, please raise them to us. We guarantee that the problem will be resolved immediately, reassure the customer, and suggest that if you are dissatisfied, do not leave a bad review first, just email us and we will resolve the problem immediately.
The purpose of this section is to reduce negative reviews. If you have any questions, please contact us first.
(4) Asking for positive reviews in a subtle way
Persuade customers that if this purchase or our products bring you happiness, it is better to share happiness with others than to enjoy it alone. Why not write a review to let other buyers share your happiness and provide other buyers with some purchasing references. A link for leaving a review or feedback is attached below, and customers can leave a review by clicking on the link.
Note: Don’t force customers to leave a 5-line positive review.
3. Ending of Amazon review request email
You can write it like this:
Have an ice day!
Yours,
×××from×××CustomerServiceTeam
Finally, it is best to attach a picture of your store’s logo
This is the end of the knowledge about Amazon review request emails in this issue. If you want to get more information about Amazon review request emails, please pay attention and we will continue to answer you~
