What are the types of Amazon seller accounts?
1. Amazon Seller Self-Registration & Amazon Global Selling
1. Difference
Amazon sellers can register directly through the Amazon registration page (http://www.amazon.com), which can be personal information or corporate qualifications.
Global store opening only accepts corporate settlement, and global settlement does not mean that you can sell globally after successful settlement. Instead, sellers need to register separately at the required sites.
2. Advantages of opening stores around the world
1) When opening a store globally, you will receive full guidance from Amazon account managers.
The account manager will send invitations to seller friends who are suitable for opening stores globally and provide guidance throughout the store registration process. After completing the registration, an online manager will review the product information. You can ask the online manager a series of questions about pictures, titles, descriptions, keywords, etc.
2) Listings can have a gold shopping cart in the first three months
3) Global stores can apply for flash sales at various sites
For sellers who have opened stores around the world, as long as your store meets the FBA inventory quantity, sales price and performance requirements, you can apply for flash sales from your account manager. Self-registered sellers do not have an application channel and can only participate in flash sales if they have outstanding performance and receive an invitation from Amazon.
3. Disadvantages of Amazon’s global store
1) Difficult to apply
The global program is for Amazon to screen high-quality sellers. Therefore, the review of seller qualifications is very strict. The success rate of self-application is less than 5%. If an application is not approved, the company that applied will not be able to apply for a global store again.
2) Long registration period
It usually takes 1-3 months, and the US site is relatively faster.
3) Strict supervision
Sellers who open stores around the world must strictly abide by Amazon's rules and will easily be warned if they violate them.
2. Individual Seller Plan & Professional Seller Plan
1. Difference
First of all, there is no relationship between the two and the registered identity. Both personal accounts and company accounts can choose the personal seller plan and the professional seller plan.
2. Conversion between individual sellers and professional sellers
Conversion steps: Settings - Account Info - Your Service (SellingPlan) - Manage (ModifyPlan) - Downgrade or Upgrade (SwitchYourSellingPlan)
What is the difference between the Individual Seller Plan and the Professional Seller Plan?
1. Different costs:
Professional Sellers – $39.99
Individual sellers – no fees
2. Golden shopping cart function:
Professional sellers - can grab the gold shopping cart and increase sales through perfect customer indicators and competitive prices.
Individual sellers - do not have the ability to grab shopping carts and cannot become featured sellers
3. Amazon promotional programs are different from advertising
Professional sellers: You can increase sales and store traffic by creating promotional plans, gift services, and advertisements
Individual sellers: cannot create promotional plans and other detailed services
4. Featured sellers have different permissions
Professional sellers - can become Amazon featured sellers through good store performance, increasing store exposure and conversion rates.
Individual sellers – have not sought to obtain Amazon featured seller privileges
5. The bulk upload function and backend data reporting are different
Professional sellers - when there are many SKUs, you can upload product batch tables through the backend batch upload function, and you can view order data reports in the backend
Individual sellers - no bulk upload function, can only upload products by adding them individually, no order data report
6. Different product categories can be released
Professional sellers - more product categories to choose from
Individual sellers - the product categories that can be published are very limited compared to professional sellers
7. Is there any FBA service?
Professional sellers are eligible to apply for FBA services. Using Amazon logistics is faster and the traffic is also biased.
Individual sellers - cannot apply for Amazon's warehousing and logistics services, can only ship goods by themselves, and timeliness issues affect conversion rates
8. Shipping fee settings are different
Professional sellers - can set their own shipping fees
Individual sellers - can only use Amazon's standard shipping template
9. Whether there is Amazon Marketplace function
Professional sellers - provide Amazon NWS services to better showcase their products and brands
Individual sellers - not available at this time
10. Is there any Amazon sales guidance?
Professional Sellers——Provide Amazon sales guidance services and one-year natural year support from investment managers.
Individual sellers - not available
11. Account Security
Enterprise sellers - high account security, store closure rate less than 9%, account manager review and some Amazon flash sales activities
Individual sellers: low account security, store closure rate greater than 56% (official statistics), no account managers, no audits, and no reporting of flash sales.
This is the end of the knowledge about Amazon seller accounts in this issue. If you want to get more information about Amazon seller accounts, please pay attention and we will continue to answer you~
