The so-called creation of a hit product is actually about grasping traffic and conversion rate. Once these two major problems are solved, a hit product will naturally come into being. If you want to create a hit product on Amazon, I have summarized 7 points for you:
1. Price
On Amazon, low- to mid-end products with a relatively high cost-performance ratio are in the greatest demand and are more likely to become best-sellers. Therefore, when selecting products, you can tend to choose products in this range.
2. The “selling point” should be novel
If the hot-selling product you want to create is in a relatively common category, you need to find the characteristics of the product and what is "new" about it compared to similar products, which is the so-called "selling point." If it is a new product, it would be even better. You can learn to innovate selling points and make it a hit. That is so easy.
3. Versatile
For the same type of product, if you can have more additional features than others, that is also a huge advantage. It is easier to attract consumers' attention and become a popular product.
4. Appearance design
For the same type of product, the more exquisite the appearance design, the easier it is to attract consumers' attention and it is also a successful selling point. For example, the same product has more colors; the same type of products has more diverse appearances, etc.
5. Listing
If you want to create a hit product, Amazon’s on-site promotion is essential, and its root is to optimize the listing. The important parts of listing are title, keywords, and review. Doing them well is equivalent to optimizing the listing.
6.Reveiw
Amazon is a company that adheres to the "customer first" principle. It respects customer experience very much and also attaches great importance to products. For Amazon sellers, the lifeline that determines your product's conversion rate lies in other customers' experience with the product, which is also one of the lifeline factors for a hit product. It can be seen that review is crucial.
7.Title
The title is particularly important in a listing. Most consumers tend to have preconceived ideas. A good title will refresh consumers’ eyes and thus make them interested in the product. Optimizing titles can not only increase exposure and clicks, but also improve transaction rates.
This is the end of the knowledge about Amazon's best sellers. If you want to get more information about Amazon's best sellers, please pay attention and we will continue to answer your questions~
