What is Hootsuite? How to use Hootsuite? Today I will take you to look at the largest social media management tool, Hootsuite.
Hootsuite claims to be the world's largest social media management tool, with more than 15 million people using its tools and 800 of the world's top 1,000 companies using the corporate version. Such publicity does add a lot of points to Hootsuite.
Because of Hootsuite's powerful marketing capabilities, there is currently no free version. From the personal version to the enterprise version, they are all charged, but a 30-day trial is available. You know, it must have powerful functions, so it is not free, and you can't stop using it. Paid knowledge and paid tools are the trend of today's era.
Friends who are interested can study it carefully. I hope it will bring unexpected gains to everyone.
Hootsuite's website is: https://hootsuite.com
At the same time, HootSuite uses an algorithm developed by Klout to calculate Internet influence, helping companies to classify their followers according to their influence on Twitter, allowing companies and brands to better communicate with their followers.
Klout measures a user's influence on Twitter based on how many active followers he or she has, how many clicks on the links he or she posts, and how he or she interacts with other users.
Hootsuite’s mobile app lets you share photos directly to Instagram:
1. Users can share content to SlideShare through Hootsuite.
2. Users can link to edocr, and Hootsuite's editing capabilities are expanded.
3. Hootsuite can be linked with Zuum to enhance its social analysis capabilities.
Hootsuite is so powerful because once you use Hootsuite, you can have all the social media at your fingertips. Let’s take a closer look at Hootsuite and see how it allows users to “play with social media”:
1. Powerful social media aggregation
Hootsuite can basically aggregate all current social platforms, including Facebook, Google+, Twitter, Foursquare, MySpace, Mixi, Linkedin, etc. On Hootsuite, you can use all the social platforms you can think of, and it will be no problem to read information, leave messages, and update content.
2. Extremely powerful social media analysis function
Through Hootsuite, users can comprehensively analyze the status of their social media, such as what time of day their Twitter friends are most online, which Facebook content they share is most popular, the distribution of their Google+ circle friends, etc., and all are presented in intuitive charts. Now that Hootsuite has introduced Zuum, a global social media analysis website, it will undoubtedly make its social media functions more powerful.
3. Users can even build their own social media marketing team on Hootsuite
This feature makes Hootsuite very practical and makes it a professional social media marketing tool that can be used profitably. After users connect their various social media accounts in Hootsuite, they can set permissions to allow other Hootsuite users to manage their social media accounts, post on Weibo or add Facebook content for them. This method is very safe because other users do not share your passwords to your social media accounts. They can only post messages or leave messages on social media accounts within your permission limits. Hootsuite also lets you schedule social media content delivery.
Having said so many powerful features, I still want to give you a detailed analysis of the advantages and disadvantages of Hootsuite, so that everyone can have a clearer understanding of Hootsuite, which can help everyone better manage social media.
The main advantages of using Hootsuite are:
1. It can connect to more social networks than any other similar tool. Hootsuite connects with Facebook, Twitter, and LinkedIn, as well as well-known sites like Instagram, Foursquare, WordPress.com, and lesser-known sites like Mixi.
The number of social networks a Hootsuite user can access is determined by their account level: Free, Pro, or Enterprise. The free version is limited to three networks.
3, at $9.99 per month, the Pro version may be a better choice because it allows access to more social networks and profiles within those networks, and users can have one profile for their personal Facebook account and another for a business account (or multiple business accounts).
4. Integrated interface. Another advantage of using Hootsuite is that the interface is organized by tabs, allowing users to separate engagement activity into social networks and streams.
5. Non-standard publishing interface. In previous versions of the platform, I was happy with Hootsuite's publishing interface. The social network icons on the interface are small, making it difficult to determine which sites are posted to. Also, the interface is so compact that it seems almost like an add-on rather than an integral part of the platform.
However, the latest version of Hootsuite has improved this. It's easier to use now, but still awesome until needed. On the "Send To" or "Compose Message" field, causes the interface to open, showing a wider message area and a larger, more easily identifiable list of social network profiles.
6. Unique application directory. A unique feature of Hootsuite is a catalog or library that provides access to more than 100 apps, such as those for YouTube, Salesforce, Google Drive, and SoundCloud. According to Hootsuite, the application enables users to monitor social networks and websites in a default list. For example, the YouTube app lets users schedule and bulk upload YouTube videos before the Salesforce app puts that customer relationship system directly within Hootsuite.
The main disadvantages of using Hootsuite are:
1. The interface can be confusing. What's a strength for some Hootsuite users can be a weakness for others.
For example, having so many social networks and profiles present in the interface, especially at the Pro level, can become cluttered with so much activity happening in any one tab. To me, the interface tends to be a little overwhelming. Prefer something a little less crowded.
2. Longer learning curve. Another downside for those who prefer simplicity is the digital components that Hootsuite offers, like these: Analytics. Hootsuite can combine analytics from Twitter, Facebook, LinkedIn, Google Analytics, and its own Ow.ly shortened URL metrics. Hootsuite is designed for team use (for larger organizations or institutions that designate multiple employees to manage social network accounts). This is helpful for some people, but unnecessary for one or two. details. Hootsuite can import profiles of Twitter list members and Google+ circles. Application Catalog While access to applications is great, it is another component to deal with. Additionally, some apps require fees that are higher than what Hootsuite charges. Learning all of Hootsuite's features takes time. However, Hsusuite University, which includes many tutorials, can help you.
3. Costs can be adjusted upwards. Although the Pro plan costs just $9.99 per month, adding more than one team member can increase the cost — adding a second team member doubles the price to nearly $20 per month. While most of the apps in the catalog are free, some require a premium subscription. Additionally, several analytical reports require payment, which increases the overall cost.
Summarize:
Many small businesses may find that Hootsuite offers more features than they need. Businesses interested in using these features may need to spend several hours learning them.
However, just because Hootsuite offers a lot of bells and whistles doesn’t mean users have to use them. Only basic functions are available on this platform.
This is the end of my introduction to the largest social media management tool, Hootsuite. Do you have any questions about Hootsuite? Welcome to leave messages in the comment area for communication.