In China, there are a lot of companies that register brands and trademarks, so it is difficult for us to name a registered brand. Today, I will explain to you how to name a registered brand.
Although there are a large number of Chinese characters in our country, there are not many that are actually commonly used. According to expert statistics, 3,500 commonly used characters cover 99.48% of the characters used in modern publications. The "General Standard Chinese Character Table" promulgated and implemented by the State Council contains a total of 8,105 characters, but the commonly used character set, which is the first-level character table, only contains 3,500 characters.
my country's trademark registration application volume has ranked first in the world for 15 consecutive years, and the total number of trademarks in my country has now reached more than 28 million. Taking 3,500 commonly used characters as an example, if a trademark is composed of two Chinese characters, 3,500 multiplied by 3,500, then there are only more than 12 million in total. Not only are there relatively few Chinese characters to choose from, but the composition of Chinese characters is also very simple, with relatively few interpretable meanings, and the trademarks that can be composed are too limited. Therefore, from the perspective of prior similarity or identity, brand names consisting of three or more characters are more likely to be registered as trademarks than brand names consisting of two characters. In fact, in recent years, for good brand names registered as trademarks such as Lvmama, Pinduoduo, Ele.me, New Oriental, Nongfu Spring, Six Walnuts, and Three Squirrels, they all avoided choosing similar names.
On the basis of facilitating registration as a trademark and according to the requirements of Kotler, the father of marketing, on choosing a good brand name, we will sort out how to choose a brand name that can increase the approval rate of trademark applications and facilitate user memory.
1. Make clever use of disyllabic reduplicated words.
Whether it is colloquial spoken language or formal written language, reduplication of words can be seen everywhere. There are several types of two-syllable reduplicated words to choose from, namely: AA type, ABB type, AABB type, ABAC type, BBA type, etc.
ABB style: group buying software on mobile phones - Pinduoduo, enterprise information query tool - Qichacha
ABAC style: Infant and toddler toys - Qizhiqisi
BBA type: online lending information intermediary platform - Renrendai, comprehensive online shopping mall - Dangdang.com
2. Adopt the addition principle.
The principle of addition is to add quantifiers, adjectives, adverbs, nouns, verbs, modal particles, etc. in front of an original image to make the image more vivid.
1. Add quantifiers: Three Squirrels
2. Add adjectives (color or size): Xiaohongshu
3. Add adverbs: The prawns are coming.
4. Add verbs: quna.com
This is the end of this issue's introduction to brand registration tips. If you want to get more information about brand registration, please pay attention and we will continue to answer your questions~
