Amazon sellers want their products to be quickly browsed and want to increase the traffic of their stores. The fastest and most effective way is to bid for ads. Today we will take a look at how to bid for Amazon ads.
How to set up Amazon advertising bidding?
1. Product gross profit
To ensure product conversion rates, sellers will set Amazon advertising keyword bids to about one-tenth of gross profit. For most products, the conversion rate can be over 10%. Taking this as a reference, if the advertising bid is set to one-tenth of the gross profit, the order conversion rate can reach over 10%, and the advertising itself can be profitable, which is also the result we expect.
2. The system default recommended bidding range
Without considering profits and conversion rates, sellers can set ad bids to the system's default recommended bid range. The system default interval is based on the Listing weight coefficient when setting the advertisement and the advertising data of similar listings in the system. New ads can be run with suggested bidding for a while and then adjusted based on actual performance. The main reference is the amount of data under different bidding prices. If the amount of data is sufficient, the bid is appropriate, otherwise the bid needs to be increased.
3. Advertising budget and advertising expectations
If analyzed based on advertising budget and advertising expectations, the higher the advertising bid, the higher the ranking will be. If sellers want to see advertising results faster, they can increase the bid setting, but only on this basis: the advertising daily budget amount must be more than 20 times the bid.
What are the bidding modes for Amazon ads?
Amazon's new advertising bidding settings are divided into: dynamic bidding and fixed bidding
In dynamic bidding, it is divided into dynamic + only decrease and dynamic + increase or decrease. Such adjustments significantly increase the flexibility of advertising bidding. Sellers need to be aware that blind setup may incur unnecessary additional costs.
It is recommended that new sellers follow the original advertising ideas and select "Dynamic bidding - only lower" or "Fixed bidding" when bidding, at least it will not incur unexpected costs. Sellers who are familiar with the advertising rules can choose to set bids in the form of "dynamic bidding - increase and decrease".
This is the end of the knowledge about Amazon advertising bidding in this issue. If you want to get more information about Amazon advertising bidding, please pay attention and we will continue to answer you~
