When doing business on Amazon, you need to analyze popular products in categories according to different seasons and festivals, and then continuously select and launch new products. So, as Amazon sellers, how do we find hot-selling products?
1. Amazon Best Sellers
Amazon Best Sellers is the best-selling product database that comes with the Amazon platform, which shows the sales ranking of products in their own categories on Amazon. In other words, it provides Amazon sellers with a complete best-selling ranking of products in each category. Amazon Best Sellers can provide sellers with some inspiration on product selection and see which products are ranked at the top in sales in the market recently. Amazon ranks products based on their real-time and historical sales, and updates the rankings every hour.
2. Use Google Trends
If you want to find hot-selling products on Amazon, but you can’t tell from the pile of products you choose whether a certain product has a market, whether it has a market, and whether it can bring sales. Then, you can search the popularity and trend of the product on Google Trends.
Google Trends is a free tool that not only displays product search volume, but also allows you to view the sales trends of a certain product and the relative popularity of keywords over time. For example, when you search for the word "Chromebook" using Google Trends, it will show that the first search for this word occurred in the second half of 2010, and as more and more users search for this word, its search volume continues to increase.
3. Product selection combination analysis method
Of course, for sellers who want to use these lists to help them select products, sales rankings often do not mean that it will definitely sell well in the future. Therefore, if you want to create hot-selling products, you can also select products with a product portfolio mindset. That is, when establishing a product line, plan 20% core products, 10% explosive products, and 70% normal products, and coordinate them with each other to gain more traffic and profits.
4. Negative review data analysis method
The negative review data analysis method is based on capturing the negative review data of hot-selling products on the platform. After analyzing the negative review content, we can find out what customers are dissatisfied with the product, and then improve the product or choose products that can solve user pain points.
The key to finding hot-selling products by analyzing negative review data is to capture negative review data, while also focusing on analyzing the positive review data of the products to analyze the real needs and expectations of customers. By choosing products that can meet customers' pain points, the products will naturally gain more exposure and sales will increase quickly, thus creating popular products.
This is the end of this issue's introduction to Amazon's best-selling products. If you want to get more knowledge about Amazon's best-selling products, please pay attention and we will continue to answer your questions~
