What do you think of Amazon’s self-operated business? For products sold by Amazon itself, there will be a small "self-operated" logo on the right side of the store. We can tell whether the store is Amazon-operated based on the logo.
What is the difference between Amazon’s own operations and overseas operations?
1. Amazon's self-operated products are mainly shipped from domestic Amazon warehouses, and after-sales service is also completed by domestic Amazon. Customers do not need to pay additional taxes and overseas shipping costs during the shopping process.
2. Overseas purchases are shipped by overseas warehouses (currently generally Amazon US). Customers need to cooperate in completing customs clearance procedures during the shopping process, and they also have to pay additional shipping fees from overseas warehouses to domestic warehouses.
3. Amazon Global Shopping implemented by Amazon China is actually just a price reduction promotion strategy. The price is lower than Amazon China but higher than other overseas Amazons. However, there are also some products that are not sold in other Chinese malls but are sold overseas.
4. Amazon in the United States also supports UnionPay. UnionPay uses other payment channels overseas.
5. Some products on Amazon in the United States support global direct mail. As long as they are self-operated products, they can be guaranteed to be authentic. For extended information, Amazon's marketing strategies mainly include:
1. Product Strategy (1) Amazon is committed to becoming the world's largest online retailer with the most diverse product categories. Amazon and other sellers offer millions of unique new, refurbished and used products in categories including books, movies, music and games, digital downloads, electronics and computers, home and garden products, toys, baby products, groceries, clothing, shoes, jewelry, health and beauty products, sports, outdoor products, tools, and automotive and industrial products. Different marketing strategies and promotional methods are used for different electronic products.
2. Pricing strategy (1) Amazon adopts a discount pricing strategy. The so-called discount strategy refers to the fact that companies give certain rebates on the original price of goods in order to stimulate consumers to increase purchases. It makes up for the discount expenses and increases profits by increasing sales. Amazon gives a decent amount of rebates on most items. This includes a 30% rebate on best-selling CDs). As mentioned earlier, the secret of Amazon's profitability lies in the large purchase discounts and free shipping services it provides to customers. While increasing sales, it also generates huge costs. Amazon's approach is to spare no effort in cutting costs in financial management. Use advanced and convenient order processing systems to reduce error rates: integrate delivery and save inventory costs...by reducing logistics costs.
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