What is the Spanish Amazon Marketplace like?
According to estimates, the Spanish e-commerce market is expected to grow by 20% this year to reach 33.56 billion euros. The study also suggests that the country’s e-commerce sales will account for 2.69% of its GDP this year, compared to 2.33% last year.
At a time when the eurozone's economic recovery is still generally weak and Brexit has shaken the EU's economic confidence, the Spanish economy has bucked the trend and become one of the most outstanding performing economies in the EU.
But on the other hand, Spain actually just lacks a large and comprehensive online shopping platform (platforms that cover all categories like Amazon and Taobao), but it does not lack online shopping sites. Because almost all brands of a certain scale in Spain have their own official websites and have opened their own online shopping channels. Taking clothing as an example, from luxury goods to civilian clothing like Zara, they all do a good job in online shopping, with express delivery to your door, and they also consider the return and exchange procedures and specially attach relevant explanations.
How to choose products on Amazon Spain?
1. Products that are in line with local cultural creativity: fans, products with owl elements
Fans were introduced to Europe by the Portuguese in the 16th century. At first, it was only used by women in the royal court. 18 The new era is universal. In the past, it was convenient for cooling off, but nowadays it is mostly convenient for decoration and furniture design. There is currently one domestic fan manufacturer in Spain, ABANICOSCARBONELL, and the prices range from ten euros to several hundred euros. The owl comes from a fairy tale in Spain, so the products in the owl series are all more specific to Spanish local characteristics.
2. Local real-time dynamics: newly released movie elements, local choirs.
The animated film Inside Out was released in Spain in July 2015. Suddenly, anime-related character dolls and T-shirts printed with sample pictures became the favorites of Spanish store buyers. In July of the same year, the Beatles, a popular local band, was on tour in Spain, and many store buyers were searching for related products on DHgate's comprehensive service platform. Furthermore, we can confirm that some real-time dynamics can be used as a reference for everyone's product selection.
3. Professional products: digital diagnostic tools
Digital utility products are always very good to place orders on the Spanish site, but the product variety is wide and very professional. At this time, it is necessary for our professional merchants to choose their main products according to the sales order situation. In addition, the "new products" sold in the Spanish-speaking market are diverse, such as S6, drones, and U8 smart sports bracelets. The difference between them is the lag in market sales. After the product is released, everyone must wait for a month or two or even longer to see the big moves of the Spanish-speaking stores. Therefore, if the store does not see the expected effect on the new product, there is no need to be discouraged, everything is just a matter of time.
This is the end of the knowledge about the Spanish Amazon in this issue. If you want to get more information about the Spanish Amazon, please pay attention and we will continue to answer you~
