Many Amazon sellers don’t know how to optimize their stores. In fact, it is divided into two types: on-site optimization and off-site optimization. Most of the on-site optimization is for store optimization, and most of the off-site optimization is for traffic promotion. Today we will mainly learn about the listing optimization of Amazon’s on-site optimization.
Amazon listing optimization 1: Differentiate from competitors
To make your product stand out, you need to clearly show consumers how you are different from your competitors. In addition to images, text can also achieve this distinction.
Insert adjectives in the text (such as the title) that show what makes your product special, such as "reliable", "safe", "natural", etc.
Fill in the bullet points with features that your competitors don’t have, such as “Camping & Home Use”. Or insert text into the image that tells you what makes the product different, like “Lightdimmerwith5settings”.
Amazon listing optimization 2: evoke users’ emotional response
Through customer reviews and the product experiences of friends or family members around you, you can understand what kind of emotional feedback the product brings to customers, then choose an emotion and display relevant words about this emotion in the text to arouse users' emotions.
Amazon listing optimization three: bullet points are easy to read and highlight the biggest advantages of the product
This is a trick you’ll see used quite often on Amazon: Use capitalization in your descriptions. The advantages of this technique are:
Expanded space
Easy to read
Highlight the key points
In addition, determining the product's outstanding advantages should be based on market research and customer feedback.
Amazon listing optimization 4: Use keyword research tools designed specifically for Amazon
Keyword research tools such as MerchantWords play an important role in product copy optimization. Although Google's Keyword Planner and UberSuggest also study keywords, they mainly study the keywords searched on Google.
Therefore, it is recommended to use a keyword tool designed specifically for Amazon. MerchantWords can provide long-tail keywords based on what consumers search for on Amazon.
Amazon listing optimization 5: Put the target keywords in the corresponding position
Once you’ve found your target keyword, make sure it appears in your title. For secondary keywords and variations of target keywords, they can be placed in bullet points. Put any keywords in your listing into your meta content.
Amazon listing optimization 6: Application scenarios of using multiple products in the title
This technique can be said to be very clever. For example, the following product appears in the fourth position in the search results for "father's day gift for golfer":
Right-click on this product page and select Check, you will find that they also use this keyword as a background keyword.
Amazon listing optimization seven: use text in images when necessary
You can enter text in the product image to make the product more clear to consumers. But be careful not to damage your brand image when using this technique.
Below is a perfect example of this technique, using text within an image to show the difference between “warm white” and “daylight white” (with a short description below each phrase) and how the different bulbs would look in use. For home decor consumers with a design consciousness, this can perfectly demonstrate the effects of different products:
Amazon listing optimization eight: solve customer problems
Explain what problems your product can solve and encourage consumers to place orders. For example, when buying a lampshade, consumers may want to know its actual application appearance and the thickness of the fabric.
To find out what consumers are concerned about, you can use the following methods:
Check out your competitors’ and your own Q&A sections
Review the issues arising from the order
Include solutions to common customer questions in your bullet points or product images.
Amazon listing optimization 9: simplification
In order for consumers to buy, your text content must be simple and easy to read, with uncomplicated phrases. Consumers can get most of the content with a quick glance, and the text description cannot cause confusion or reading difficulties for consumers.
When editing a text, you can wait until the next day to review it again and you may find new things.
Amazon listing optimization 10: Optimize text based on your own and competitor reviews
Comments play a big role in text optimization. Through comments, you can know why consumers like or hate your products or your competitors' products.
Then fill in the advantages of the product's popularity in the text description and improve the disadvantages.
This is the end of the knowledge about Amazon optimization in this issue. If you want to get more information about Amazon optimization, please pay attention and we will continue to answer you~
