Amazon advertising optimization method 1: open one ad group per campaign
Open a separate advertising campaign for each matching type to effectively control the proportion of advertising expenditure;
Different products or keyword matching types will result in different rates of advertising budget spending due to their own popularity and traffic performance. Splitting into multiple campaigns gives all products and words room to shine. No need to compete with each other for budget.
Amazon advertising optimization method 2: layer by layer negation to enhance advertising controllability
Precise > phrase > broad > automatic, follow this order to negate the keywords layer by layer. Avoid placing orders based on keywords, but don’t know which ad group is placing the orders. Enhance the controllability of advertising and adjust the position of advertising slots based on performance. However, this operation may result in an increase in cpc costs. The higher the accuracy, the higher the cost.
Amazon advertising optimization method 3: Refer to product conversion and product relevance, and negate keywords
Based on the background data, calculate the average conversion rate of the current product. Assuming the product conversion rate is 10%, it means that 1 out of every 10 people who come in will buy it. If the ad has 10 clicks but no conversion, consider adding negation. For uncertain keywords, you can search them on the Amazon frontend. If they are not related to your product, just add them to the negative list.
Amazon advertising optimization method 4: Create 2 advertising campaigns for each matching type for big words and long-tail words to avoid the budget being taken away by big words
The traffic of big words, that is, root words, is very huge. If big words and long-tail words are put together, 80-90% of the budget will be burned up in advance by big words, and many potential long-tail words will have no room to play. It may even be mistakenly rejected by the operations specialist due to insufficient exposure.
Amazon advertising optimization method 5: Use word selection tools to replace the word selection function of automatic advertising and broad group advertising to save advertising expenses
Usually, our most conventional way of selecting words is for Amazon Advertising to automatically group selected words into a broad group, select words from the broad group into a phrase group, and then select words from the phrase group into a precise group. It cannot be said that this approach is wrong, but it will consume a lot of advertising fees and 1-2 months of time. The quickest way is to use the word selection tool to capture the traffic words of the Top 50 sellers. Use matching traffic words to directly start phrase group and precision group ads, and at the same time negate the non-matching keywords.
Amazon advertising optimization method 6: After the link matures, suspend the broad match of automatic advertising
Amazon automatic advertising has 4 types of delivery: similar products, close match, related products, and broad match. The role of broad match is similar to that of broad group advertising. It can bring a lot of traffic, but it is not accurate enough and the Acos is relatively high. Therefore, when the overall optimization of your listing is perfect enough, you can consider suspending the delivery of broad matches. If the automatic advertising budget cannot be spent and exposure is greatly reduced after turning it off, consider turning it back on.
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