Quite simply, advertising on Amazon is the best option for getting your products in front of more customers. We must clearly see that there are tens of thousands of products for sale on Amazon. Even if we are a genius and find a product with high potential demand, average competition and huge profits, we still have to let consumers see this product. Otherwise, consumers may need to scroll through four or five pages in the SERP to find our products, which is obviously not the result we want.
How does Amazon advertising compare to other promotions?
Amazon advertising promotion mostly refers to PPC promotion. Amazon's PPC advertising is more effective than Google and Facebook. Of course, there are also huge audiences on Google and Facebook. Even today, Google is still the website with the largest audience in the world. With such a large amount of traffic, it is reasonable to want to conduct advertising promotion on Google.
However, Amazon's PPC advertising has a natural advantage over Google, and this advantage cannot be surpassed, that is, Amazon's advertising targets a more precise group. The group that can see Amazon ads are either those who have logged into Amazon and are preparing to make a purchase, or those who have made a purchase on Amazon before. The characteristic of these two groups is that they have a stronger tendency to buy. There is no need for us to analyze which one has a stronger purchasing tendency: a student who searches for literature on Google to prepare some papers, or a student who searches for reference materials on Amazon to write papers.
It is precisely because of the different purchasing tendencies of the audience that the conversion rates of advertisements vary. The advertising conversion rate for most products on Amazon is between 10% and 20%, which is nearly 10 times higher than the average marketing conversion rate. And this is the main reason why we choose Amazon PPC instead of Google or other platforms!
This is the end of the knowledge about Amazon advertising promotion in this issue. If you want to get more information about Amazon advertising promotion, please pay attention and we will continue to answer you~
