Before learning how to take pictures on Amazon, let’s first understand what Amazon’s requirements are for picture taking:
For the picture background, Amazon requires a pure white background, 255*255*255. However, some products cannot have a good display effect if a pure white background is used. For such products, it is recommended to refer to the pictures of competitors. If everyone uses a certain background color for shooting, you can also refer to it directly. The display effect and sales volume are the key. Don't stick to the white background.
Amazon photo shooting skills 1. Shooting the main picture
1. Shooting skills
The main image is a very important factor that affects the click-through rate of the listing. Amazon’s hard requirement is that it must have a pure white background, but there is also a little trick when shooting.
As shown in the picture below, a product of Aoki, a popular brand in Shenzhen, will generate a mirror or shadow part at the arrow point, making the whole picture easier to attract consumers' attention. When communicating with the photographer, pay attention to the degree of this and don't overdo it.
2. Avoid Props That Cause Misunderstanding
When shooting the first main picture, do not display pictures of gifts that may easily cause misunderstandings among buyers. For example, props used in taking the main picture may mislead buyers into thinking that the props are included in the purchased product.
3. Pay attention to the mobile experience
Currently, more and more buyers browse products on Amazon’s mobile app, so the proportion of the product in the picture should be around 85%. The more prominent the product is, the easier it is for buyers to browse and place orders.
Amazon photo shooting skills 2. Product infographic shooting
In a society with information explosion, we are exposed to massive amounts of information every day. In fact, many sellers are unwilling to spend too much time viewing the text information on the listing, so it is particularly important for us to provide consumers with convenient and easy-to-read product infographics.
This is the end of the knowledge about Amazon photo shooting in this issue. If you want to get more information about Amazon photo shooting, please pay attention and we will continue to answer you~
