Amazon, which sold its first book in 1995, is no longer just a small online bookstore. As a business giant with a net income of tens of billions, Amazon has more than 9.5 million sellers worldwide. Although it is a very important platform for cross-border sellers, how can they stand out in this fierce competition? The editor believes that optimizing our product listing is an essential step.
First of all, we need to have a general idea of the parts that need to be paid attention to when optimizing the listing: the title of our product, product features and their description, images and videos, etc. What listing optimization tools need is to help us manage most of the process – so that we can save a lot of tedious work and improve efficiency.
Then the editor recommends a tool here-Helium 10. What is Helium 10? What does it do? Helium 10 is a super powerful tool – it provides almost everything we need. Its tools cover product research, keyword research, listing optimization, operations, analytics, marketing, and finance. As for listing optimization, it mainly includes five tools: Frankenstein (keyword processor), Scribbles (listing optimizer), Index Checker (keyword index checker), Listing Analyzer (Amazon listing insights) and Audience (Amazon split testing). All five of these are very powerful tools.
Among them, Scribbles is a tool that can significantly optimize our listings. We can access Scribbles in all plans of Helium 10 (but the feature is only available for 30 days on the Free and Starter plans) .
Scribbles takes great care in our product listings. It verifies that we use as many relevant keywords as possible in our product descriptions. It makes it a simple process to create optimized product listings using all the best search terms. If we need to adhere to a specific character limit, Scribbles can ensure that you use the correct number of keywords. We can retrieve previous listing drafts from our Amazon account and import listings. When we add a given keyword to a title, description, or bullet points, it automatically populates the Keywords Used data field.
Of course, if we find a large number of keywords, we can use Frankenstein to convert them into a more manageable group for your Amazon listing optimization efforts.
