Amazon’s wave of account bans seems to have not stopped yet, hundreds of millions of yuan worth of goods have been forced to pile up, and major brands have collapsed...
"A product that costs 70 RMB can be sold for 70 USD on Amazon." As the domestic e-commerce market is becoming saturated, more and more Chinese e-commerce merchants are choosing to engage in cross-border e-commerce.
However, while continuously investing money, many merchants found that Amazon had started a "massacre" - large-scale account blocking, crazy increases in shipping rates, and a sharp drop in traffic...
Coupled with the rise of various e-commerce platforms such as Shopee, the competitiveness of Amazon as a large platform is also declining. The investment is getting bigger and bigger, but the return is dismal. The cross-border e-commerce industry has been experiencing ups and downs and turbulence in recent years. How can you survive in the cracks and avoid being blocked by Amazon? The editor makes the following suggestions regarding the current situation of Amazon account suspension for your reference.
1. Have a deep understanding of Amazon’s account blocking rules and punishment measures, and formulate corresponding response plans in a timely manner.
In this large-scale Amazon account ban, more than 80% of merchants were banned for "violations". Among them, the most common and serious violation is "brushing orders". As we all know, fake orders are a good helper for cross-border merchants - faster promotion, improving brand credibility, increasing product sales, listings... However, because of fake orders, a large number of merchants have been banned from the Amazon platform. However, some merchants take risks, believing that without fake orders, their store performance will drop by at least 50%... "It is impossible to fake orders, and it is also impossible not to fake orders."
In fact, Amazon has always been aware of the above-mentioned illegal operations. Before this year, Amazon turned a blind eye to this, but in this painful year, Amazon has continued to restrict the traffic of illegal merchants' stores in direct or indirect ways, and even banned their accounts and even their brands. In a period of tightening policies, the author believes that perhaps the ancient Chinese saying "As long as the green mountains remain, there will be no shortage of firewood" is an opinion that can be used as a reference. Operations such as fake orders, fake reviews, and forcing buyers to give positive reviews may improve a store’s performance in the short term, but if even the foundation is uprooted, how can it continue?
(II) Seek safe and authentic cooperation and promotion, and find good channels for cooperation under the premise of complying with the rules
Even though the cold wave of Amazon's account suspension has not yet passed, the corresponding sales peak season in the second half of the year is about to arrive. Although we must always pay attention to matters related to account blocking, product selection and promotion for cross-border e-commerce companies in the second half of the year is also a very important link. In situations where you are walking on thin ice, finding real KOLs and sellers for resource cooperation may be a method that can be used as a reference.
(III) It is better to find your own way out than to rely on others
Under the unfavorable environment of Amazon’s account suspension, many merchants began to move towards independent websites. The author believes that perhaps being independent is the foundation for the sustainable development of brands and businesses. Take SHENIN, a fast fashion cross-border e-commerce company, for example. Through its continuous efforts, it has become the most downloaded shopping app on various mobile platforms in the United States in recent months.
The above is my personal opinion. If you have any questions about Amazon blocking or how to recover after being blocked, please contact me through the official account or directly join the community to discuss with merchants.
