Amazon can attract off-site traffic through Instagram. Instagram is a picture sharing website. To attract off-site traffic to Amazon through it, you need to take high-quality product pictures to attract fans on Instagram to your own Amazon store. Otherwise, the ugly Adobe display will not attract Amazon buyers.
Instagram Registration Process
1. Log in to https://www.instagram.com or download the app to register and log in directly with your Facebook account.
2. Fill in your email address, full name, and password. The full name and account number are the same by default.
3. Confirm the email and complete the registration
Amazon buyers need to pay attention to the following details when taking product photos.
1. When taking product photos, Amazon sellers should try to capture the three-dimensional effect of the product. Therefore, Amazon sellers can take aerial photos to enhance the three-dimensional effect of the products.
2. Demonstrate the function of the product in life as much as possible. For example, if an Amazon seller is bidding on earrings, he or she can put the earrings on the ears and show fans how the earrings look when worn, what clothes they can be paired with, and what scenarios are most suitable.
3. Artistic and fresh styles are very popular on Instagram. Therefore, when Amazon sellers take pictures of their products, they can buy small props for taking pictures on Taobao to create an artistic and fresh style to attract fans.
4. Interact more with fans on Instagram, especially by inviting them to participate in buyer shows of your own products. By uploading and promoting their photos, more traffic will be attracted to Amazon sellers.
Instagram traffic tips
The majority of Instagram users are women. Health, beauty, fashion, and maternal and child products that women are interested in are very suitable for marketing on Instagram using pictures. So how to use Instagram to drive traffic to Amazon.
1. Add a link
In Instagram, the link in the personal profile is an anchor text, and the description of the share can also have a link, but it will not be a plain text link. Therefore, when adding it, put the URL in special symbols such as "" to make it more conspicuous. Since the link of Amazon products is too long, you can use a short link making tool to make it into a short link. The short link tools include http://dwz.cn, http://bitly.com, etc. These two tools have the function of customizing the domain name.
2. Maintaining an account
Post updates frequently, then search for the keywords of our products in the search box, then find the top celebrities with the highest number of fans, click followers, quickly follow the users on the first screen, don’t follow people without avatars, always follow the people on the first screen and don’t scroll down, because the fans of these big accounts are constantly growing, and the fans on the first screen are the big accounts that you follow in these few minutes, which is equivalent to us interacting with the fans of the big accounts at the same time. After following the users on the first screen, immediately follow the next account, and so on, then change the keywords.
We need to observe the time when other celebrities post updates. The shorter the time from their posting, the better. After seeing the updates posted by celebrities, we click "like", then quickly follow the users on the first screen, then return and quickly follow again. When we choose accounts, these accounts must have some fans, at least 100,000, otherwise the effect will not be good. Accounts with personal privacy settings are more worth following, which shows that they are active users.
3. Publish pictures
The quality of the pictures must be interesting, clear, fun and resonate with people. This is very similar to the principles used by some Sina Weibo bloggers who specialize in sharing fashion combinations and Instagram photo porters to choose pictures.
4. Using celebrities
When using Instagram for promotion, sellers should also look for "brand ambassadors" on this platform, such as some beauty bloggers with a large number of fans, with whom they can work to recommend products.
5. Mobilize Buyers
Now you can send private messages to others through Instagram Direct, but it is best not to send advertisements directly to others as you may be reported. Communicate with buyers privately and encourage them to post pictures of their own shows. This makes it feel lifelike and more real, and is a pure live advertisement. You can also give buyers some coupons as feedback.
If possible, Amazon sellers should try to spend the least amount of money and ask influencers on Instagram to promote their products. After all, there are still certain language differences between Amazon sellers and their fans. Having internet celebrities promote your products can, to a large extent, convert the internet celebrities' fans into fans of your products, and the product promotion will be more extensive. If you don’t have money, just follow the four details above. It will take some time and the product promotion effect will be good.
